Diddy’s Newest Drink Venture: High-End Tequila

01/08/2014 at 05:44 PM ET

Jennifer Garner Buys Apples at Farmers Market
Courtesy of Blue Flame Agency

As the face of Ciroc, Sean “Diddy” Combs helped the vodka brand become synonymous with a night out at the club, but now the music mogul is ready to introduce the world to a more refined drinking experience with DeLeón Tequila.

“DeLeón is for those intimate situations where you are taking your time,” Diddy tells PEOPLE. “There is really no ultra premium tequila out there right now that is really marketed to people.”

Diddy, who purchased the tequila company as his first acquisition for his Combs Wine and Spirits in partnership with Diageo, was first turned on to the brand when he moved to Los Angeles from New York and noticed it was served at all his favorite Hollywood hotspots.

“Everywhere I went I would ask for a shot of tequila and they would say to me, ‘You have to try DeLeón. It’s the best,'” says Diddy. “And the art, taste, complexity and depth that I felt when I first drank DeLeón blew me away.”

He recommends sipping the tequila on the rocks alongside a “beautifully seasoned filet mignon” but advises that the three types available — Anejo, Reposado and Diamante — are “almost like wine” in that each goes well with different flavors.

“People really aren’t educated about tequila,” says Diddy, who eventually hopes to expand Combs Wine and Spirits. “And I want to explain the art of tequila with DeLeón. It is a luxury brand and that is what I was interested in bringing to the world.”

—Patrick Gomez

FILED UNDER: Cocktails , Diddy , Food

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms


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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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