Chocolate Toothpaste: Should You Eat It or Brush With It?

01/31/2014 at 04:12 PM ET

Crest Chocolate Toothpaste
Courtesy Crest; Getty

Is this toothpaste or a Thin Mint?

In a world that has already embraced bacon-flavored dental floss and butter-scented gum, there comes another Franken-flavor combo: mint chocolate toothpaste by Crest.

Developed by the brand’s in-house “flavorists” (think Starbucks baristas but with an oral fixation), the Crest Be toothpaste “opens with a rich, creamy cocoa flavor,” according to the company, and “evolves into a minty cool sensation.”

Okay, Crest: You’re on! A staffer gave the toothpaste a squeeze (we had a sample). Her impression: “It does smell like cocoa powder coming out of the tube and there was a definite minty sensation after I finished brushing. But I had an odd taste in my mouth—and I felt like I needed to go brush my teeth.” Oh, the irony.

Want to try it yourself? Mint Chocolate Trek will be sold in drugstores and major retailers for $4.99 starting the week of Feb. 3. Two other candy-store flavors, Lime Spearmint Zest and Vanilla Mint Spark, will be introduced in the coming weeks.

–Nancy Mattia

FILED UNDER: Chocolate , Food , Food News

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms
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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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Dixie on

Chocolate toothpaste? No, sorry, it wouldn’t be on my shopping list. I do wish the toothpaste makers would REALLY create something that REALLY brightens your teeth and not have those photoshopped advertisements.

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