Michelle Obama Proposes Ban on Junk Food Advertising in Schools
On the fourth anniversary of her Let’s Move initiative, Michelle Obama is taking another step in her journey to fight childhood obesity.
The First Lady proposed Wednesday new rules that would ban the advertisement of sugary snacks and drinks on school campuses. “Our classrooms should be healthy places where kids are not bombarded with ads for junk food,” she said at a White House event.
The proposed rules would mean that everything from vending machines to cafeteria menu boards to scoreboards would have to nix logos and refuse advertising for products such as Pepsi or Coca-Cola.
Obama said the new rules would help parents who encourage healthy eating habits at home. “Their good efforts shouldn’t be undermined when they send their kids off to school,” she said.
Somewhat surprisingly, the American Beverage Association, which is led partially by Coke and Pepsi, supports the plan. (Healthier drinks made by those companies, such as bottled waters, would be fine to advertise.) And at least one recent statistic may indicate that this administration’s push for healthy living is succeeding: At the event, the First Lady announced that water just beat out soda as the most consumed beverage in America. “Go water,” she said while giving a thumbs up.
Listen to Obama’s speech in the video above. Then, tell us: What do you think of the proposed rules?