Chanel’s Paris Fashion Show Was Held in a Supermarket — See the Stylish Groceries!

03/04/2014 at 05:32 PM ET

Chanel's Supermarket-Themed Fashion Show
Christophe Karaba/EPA

Ketchup, coffee and couture gowns, aisle four.

Chanel made grocery shopping look chic on Monday night when creative director Karl Lagerfield transformed the Grand Palais into a giant supermarket for his fall-winter 2014 Paris Fashion Week Show — and it wasn’t just the models that were sporting the glamorous brand.

Sneaker-wearing models, including Rihanna and Kendall Jenner, strutted down the aisles (much like we do when we’re stocking up on our pantry staples, right?) filling up gold chain-trimmed grocery baskets with Coco-themed packaged foods and drinks.

Chanel's Supermarket-Themed Fashion Show
Leandro Justen/BFAnyc/Sipa

Chanel's Supermarket-Themed Fashion Show
Luc Castel/Getty(2)

Chanel's Supermarket-Themed Fashion Show
Luc Castel/Getty(2)

The Chanel Shopping Center stocked almost every item on your average shopping list, including staples like chocolate, salt, canned soda, honey-baked ham, salmon, and even laundry detergent. Or, models could snag the necessary items for an excellent savory brunch: fresh eggs, boxed mashed potatoes, fruit, coffee and loaves and loaves of bread.

And, of course, since this is France, Lagerfield didn’t skimp on the selection of wine and cheese — there was even a fromagerie section with giant wheels of parmesan and brie.

Chanel's Supermarket-Themed Fashion Show
Benoit Tessier/Reuters/Landov(2)

Chanel's Supermarket-Themed Fashion Show
Luc Castel/Getty(2)

After the models finished filling up their Chanel shopping carts during the “runway” presentation, all of the guests were invited on stage to “shop” the grand marche themselves. The items we most wanted to take home? Tweed Lemon Soda, Paris Dallas Ketchup and a lifetime supply of Chanel Spaghettini.

If only we knew to bring our grocery list!

lifetime supply please? #Chanel

A post shared by Kendall (@kendalljenner) on

@Chanel carbs @ @Chanel supermarket runway presentation #amazing #details #pfw

A post shared by Ariel Foxman (@arielfoxman) on

Tweed @Chanel lemon soda, soda aisle at @Chanel supermarket runway presentation #pfw

A post shared by Ariel Foxman (@arielfoxman) on

—Rosa Heyman

FILED UNDER: Fashion Week , Food , Food News , Rihanna

Share this story:

Your reaction:

The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms
Skip to content


The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

Posted on

On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

Powered by VIP
Add A Comment reserves the right to remove comments at their discretion.

Showing 3 comments

jwcgd23 on

Reblogged this on Lita's Corner.

Naomi on

That is ridiculous!!

Oakley Jupiter Squared on

knowing a little bit about it maybe, from the back or from a blurb on the front. But who knows, right?

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters