Cronut Bakery Reopens After Board of Health Shutdown
Christopher Peterson/Splash News Online; Emmanuel
It’s going to take more than a mouse sighting to deter Cronut seekers from getting their fix at Dominique Ansel, the Manhattan bakery named for the chef who created the legendary dessert.
Although health officials closed the bakery on Friday after Gothamist posted a tipster video of a mouse scurrying across the floor, it reopened this morning with a line of more than 100 people waiting.
Ansel posted an Instagram shot of himself greeting the crowd with the caption, “We are so excited to be the best we’ve ever been for our fans.”
The chef, who has also spoken to the press about his concerns that his success has made him an unfair target, introduced a special edition Rocky-themed inside Cronut boxes with a quote from the movie and a gold star.
Rocky Cronut. Rocky Balboa: let me tell you something you already know:the world ain't all sunshine and rainbows. Its a very mean and nasty place, and I don't care how tough you are, it will beat you to your knees and keep you there permanently if you let it.You,me, or nobody is gonna hit as hard as life. But it ain't about how hard you hit. It's about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. That's how winning is done!
Over the weekend, Ansel and his team worked to refurbish the floors to better comply with Department of Health guidelines, and they’ve held on to their inspection grade of “A,” which they also had prior to the closing.
Along with a staff photo, Ansel posted a lengthy statement on Instagram thanking his defenders. “In the words of Rocky Balboa – whose theme song has been playing on our radio all weekend long while we worked to deliver everything that was required of us and more – ‘getting hit and keep moving forward…that’s how winning is done!’ he wrote. To channel the Rocky vibe, staffers also wore red headbands for their closeup.
Dear friends, What you see in the photo is us – the less than 20 members of the Dominique Ansel Bakery team in our Soho bakery. This is all of us. In the past year, we have woken up daily knowing that our success has made us vulnerable to more malicious attacks than any small, one-shop business should ever have to suffer. But we refuse to believe that we live in a world where success turns people into targets of spite and contempt. We choose instead to believe that it has led us to so many of you, our adoring fans and customers whom have sent your support. Thank you for the hundreds of emails, calls, and personal letters we received. Our dream is that we can encourage creativity and inspire those around the world to do the same. And this morning we wake to pursue this one simple dream harder than ever before. With your help, we know we will get there and develop a constructive and genuine way to improve every day. We are deeply sorry for any disappointment that we may have caused you. Looking forward, we believe honest, hard-working businesses should not have to face cruel and sensationalized attacks that are not framed in the proper context. And systems should not be abused to single-out any one business over another. And regardless of the hits, we will take every chance and criticism as a lesson learned and work harder to rise to the expectations you have of us and that we have of ourselves. On Tuesday morning, we open our doors at 8am as usual. We are excited to welcome you back and looking forward to greeting you all personally, as we do every day. In the words of Rocky Balboa – whose theme song has been playing on our radio all weekend long while we worked to deliver everything that was required of us and more – “getting hit and keep moving forward…that’s how winning is done!” With our very best, The Dominique Ansel Bakery Team