The Sweet Story Behind Katy Perry’s New Music Video

04/14/2014 at 01:37 PM ET

Katy Perry Birthday Video
Courtesy Duff’s Cakemix

She had her cake — and ate it, too!

When coming up with a lyric video concept for her new single “Birthday,” Katy Perry and her crew had some pretty sweet ideas (surprise, surprise!). So they tapped the Ace of Cakes himself, Duff Goldman, to help them create a saccharine clip shot at his Cakemix Bakery & DIY Decorating Studio in L.A., featuring treats of all shapes and sizes.

After getting the call, Goldman and his team of 12 created a variety of sketches to show the video’s director, then got to work baking and decorating, with less than one week to get the job done. “We got a lot of direction from Katy’s team,” Goldman tells PEOPLE, adding that the bakers followed a shot list that included requests for a suit-like cake, a hamburger cake, a cat cake and more, though had “free rein” with some sweets, like the rainbow cake.

On the day of the shoot, Perry popped up, sampling some candy before getting to work. Sadly, Goldman missed her — “We had a delivery in Malibu so I bit the bullet, did the delivery and let my staff hang out and meet Katy, even though I was bummed,” he says — but spent most of the day with the singer’s crew.

“It was a real collaboration,” he says. “The Cakemix staff was working with the producer and director, who would say, ‘We need this lyric written out in frosting,’ or, ‘Can we get this done with food coloring?’ It was a really intense affair, putting it all together, but really cool — it made us feel like a part of what they were doing.”

So the big question: Once the cameras stopped rolling, what happened to the sweets? “The camera guys, sound guys, production guys took those home,” Goldman says. “I’m sure there are photos of them all at home with their families eating Katy Perry cakes!” (For her hard work, Perry was gifted with glittery pink cupcakes that spelled out her name.)

Check out the clip below (warning: it may induce hunger) and Katy, if you’re reading, keep in mind this personal message from Duff:

“If she ever wants another cake, I’ll deliver it personally!”

—Kate Hogan

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Showing 10 comments

Sharon on

Cute video, but now I want cake. 😉

Casey on

I thought everything was cute until I saw Katy’s hairdo. Yikes, not a good look for her! What’s with the black bangs???

Trish on

I love that song and now I love it’s video. The sweetest and cutest one I’ve seen yet! I love Katy’s unique creativity. Should I say that….she has good taste?! hehe 🙂

Jen on

Is it bad that all I could of was pinterest? lol

Alexis on

What garbage! The music industry is disgusting for letting this pop tart get away with actually having a career. Can we please have some music with thought, depth and intellect!?

Mel on

Wonder how many millions of dollars it took to make that retarded ass video.

Mel on

Wonder how many millions of dollars it took to make that re+@rded a$$ video.

Juli on

What a fun video! It has Katy’s style written all over it. And kudos to the Ace of Cakes and his team for their creativity.

Jacki on

Too bad the “creator” of the beautiful cake was happy to take 100% of the heart design by an amazing and talented designer. Her original cake design debuted over two years ago:

Sue on

That heart cake design was copied, Wild Orchid Baking Co. created that cake two years ago. Shame on Duff.

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