Meet Happy, the new mascot for Happy Meals at McDonald’s. You can tell he’s happy mostly because of his giant smile, which isn’t scary at all, right?
Not according to Twitter, where just about everyone is freaked out by the cartoon box that apparently may use its spindly legs to chase you down and eat you or your children.
“Do you eat it? Or does it eat you?” Twitter user @nhagerwnew wondered. “SUM OF EVERY NIGHTMARE EVER,” Twitter user @KatyWellhousen wrote. (One point of solace: Happy has been a “brand ambassador” for Mickey D’s kids meals in France since 2009, and no reports of eaten children yet.)
McDonald’s introduced Happy in tandem with adding low-fat strawberry yogurt as an option to Happy Meals, and plans to use the animated character to encourage kids to make healthier food choices. Some Twitter folk agree it may work, but not in the way the chain intended. From user @BenIllustrator: “Great work @McDonalds! That new mascot should scare the kids off junk food.”
Read on for the rest of the best social media reactions to this already infamous cultural icon: