Your Reactions to the (Terrifying?) New Happy Meal Mascot

05/20/2014 at 12:01 PM ET

The new McDonald's Happy Meal mascot
Courtesy McDonald’s

Meet Happy, the new mascot for Happy Meals at McDonald’s. You can tell he’s happy mostly because of his giant smile, which isn’t scary at all, right?

Not according to Twitter, where just about everyone is freaked out by the cartoon box that apparently may use its spindly legs to chase you down and eat you or your children.

“Do you eat it? Or does it eat you?” Twitter user @nhagerwnew wondered. “SUM OF EVERY NIGHTMARE EVER,” Twitter user @KatyWellhousen wrote. (One point of solace: Happy has been a “brand ambassador” for Mickey D’s kids meals in France since 2009, and no reports of eaten children yet.)

McDonald’s introduced Happy in tandem with adding low-fat strawberry yogurt as an option to Happy Meals, and plans to use the animated character to encourage kids to make healthier food choices. Some Twitter folk agree it may work, but not in the way the chain intended. From user @BenIllustrator: “Great work @McDonalds! That new mascot should scare the kids off junk food.”

Read on for the rest of the best social media reactions to this already infamous cultural icon:

[View the story “Your Reactions to the New McDonald’s Happy Meal Mascot” on Storify]
FILED UNDER: Burgers , Food , Food News , Restaurants

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Showing 24 comments

Andy on

This is what they use to serve every meal…in the underworld!

Diane on

That thing might be responsible for putting a dent in the high instance of childhood obesity.

Anonymous on

Who thought this was a good idea? Terrifying, not terrific!

Oh Well on

Looks like a Lego brick to me. In fact every time I see it I think of Legos.

me on

When I was scrolling down and seen the picture, I jumped. WOW that is one creepy mascot.

LOL @Andy

Brooke on


Anonymous on

Majority of obesity is a result of food stamps,which you cant use for fast food.

Anonymous on

Majority of obesity is a result of food stamps,which you cant use to purchase fast food.

Peggy Orth on

Where is Ronald McDonald?? He is the least scary of the 2!!!! This one has to go, those teeth are huge and his eyes are bugging out. Creepy!

Anonymous on

McDonalds makes billions and this is what they come up with? Pretty damn lame.

CJ on

reminds me of sponge bob .. but red .. and no pants. no pants just isn’t cool maaan

Susi on

Just looking at this big, red cube makes me wanna run away. I am not interested in McDonald anymore!!!!! Horrible idea to think that people are attracted to such a publicity. don’t they make enough money to think of something cuter?????!!!!!!!

nikki on

what idiot got BIg bucks for this…what a joke..looks scary like he is going to eat U

Selena on

Doesn’t exactly make you think of food…..but then again, there really is no ‘food” in most McD’s items.

Anonymous on

Okay this is creepy.

guest on

We’ve had that mascot over here in Europe for a while now…it is a tad creepy 😛

Melissa on

My son had a Happy Meal last night and this guy is on the front of the apples bag, but he’s stretching out his mouth grotesquely (picture it the shape of a car rear view mirror). My son was FREAKED! It’s so weird and disturbing, get rid of it McDonalds! Bad call!



larkstan on

This is what many of you call terrifying”? Sheesh- you must be totally incapacitated when confronted by REAL horror.

bill on

Creepy..sure. He or she ( hard to tell being a box) looks angry than anything else. They want kids to eat better, serve better food, but don’t scare them

Zach on

There needs to be a petition to get rid of that ugly thing

Anonymous on

Don’t move. It can’t see you if you don’t move.

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