YouTube’s Number One Baking Show Host Shares Her Top Tips

06/19/2014 at 05:18 PM ET

Rosanna Pansino
Jeff Minton

A few years ago, Rosanna Pansino was an aspiring actress in Los Angeles who started posting video blogs on YouTube.

“Just to see if I liked vlogging, I uploaded a video of my sister and I cleaning up a river in a canoe for Earth Day,” recalls Pansino, 29. “The sound was horrible, and the quality was horrible… But you have to blog what’s interesting to you and not care what anyone thinks.”

So it was her love of “geeky stuff”— think video games with playful animation, sci-fi franchises like Divergent and “any show by Joss Whedon” — and her master baker grandmother’s inspiration that spawned the idea for an online baking show Pansino calls Nerdy Nummies. On screen, she whips up treats like edible versions of the Frozen princesses and cupcakes made to look like Angry Birds.

Standing at just 4’10”, Pansino calls herself a “mini production company.” Each video takes around five days to produce. Pansino has to develop new concepts for her confections based on her fan comments, source hard-to-find ingredients (“you have to go all over the place to find certain colored sugars or almond flour”) and spend hours testing recipes before prepping the baked goods for the shoot day.

Her hard work has paid off: Nerdy Nummies is now the number one baking show on YouTube.

The Nerdy Nummies YouTube channel has more than 2.2 million subscribers — viewers who tune in to see her weekly tutorials and video blogs. Pansino says that her fans “are very very young.”

“I get letters sent to my PO box from moms and dads saying, ‘My 2-year-old daughter loves you,’ or ‘My 4 year-old wanted to send you this letter,’” she says. “I think my channel has a Disney-esque vibe. It’s a friendly place.”

“My tutorial videos are educational, but they’re goofy — I’m just being myself,” she says. Here, check out some shortcuts to achieving her adorable dorky desserts:

—Catherine Kast

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FILED UNDER: Baking , Dessert , Expert Tips , Food

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms
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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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Showing 12 comments

Anonymous on


Christina L Molnar on

Nerdy Nummies is my 3 year old’s favorite thing to watch! She has to bake something every day after watching it! We love Rosanna!

Serafina on

My now 6 year old discovered her channel last year. It’s so cute and adorable and we are making plans to get a bunch of ingredients to make some of her treats ourselves.

Leigh-Ann Ford on

What’s an 8 bit heart ?

Pam on

I made my niece a Barbie cake before, she loved it! So much fun!

Peter on

Super cakes

Mona on

The decoration of these cakes looks so cute!

Marisol on

My 5 yr old loves her! I have to admit I love her videos too! Just cute and simple 🙂

Anonymous on

Super cakes

Anonymous on

nice cakes

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