And that’s the way the cupcake crumbles.
Crumbs Bake Shop, the country’s largest gourmet cupcake chain, has closed the doors to all 48 of its stores nationwide.
Popular among celebs including Jennifer Garner, Brooklyn Decker, Ashlee Simpson, and Kendall and Kylie Jenner, the bakery (known for its oversized cupcakes, including a Colossal size that’s more than six inches high) first opened in 2003 on New York’s Upper West Side and expanded to 10 states and Washington, D.C.
Crumbs notified employees of closures on Monday, and stores shuttered for good at the end of the business day. “I come into work today, I’m happy, I’m skipping to work, and suddenly I don’t have a job,” a Crumbs manager named Kareem Wegman told the Wall Street Journal.
Crumbs is “immediately attending to the dislocation of its devoted employees,” the company said in a statement to the Journal. The chain is also evaluating “its limited remaining options,” the statement reported. A spokeswoman told the paper those options include filing for bankruptcy.
Founded by husband-and-wife team Jason and Mia Bauer, the bake shop went public in 2011 before the cupcake bubble burst in favor of the Cronut (and its many imitators) and other specialty treats.