Crumbs Bake Shop to Close All Locations

07/08/2014 at 11:23 AM ET

Crumbs Bake Shop closing
Matt Sayles/AP

And that’s the way the cupcake crumbles.

Crumbs Bake Shop, the country’s largest gourmet cupcake chain, has closed the doors to all 48 of its stores nationwide.

Popular among celebs including Jennifer Garner, Brooklyn Decker, Ashlee Simpson, and Kendall and Kylie Jenner, the bakery (known for its oversized cupcakes, including a Colossal size that’s more than six inches high) first opened in 2003 on New York’s Upper West Side and expanded to 10 states and Washington, D.C.

Crumbs notified employees of closures on Monday, and stores shuttered for good at the end of the business day. “I come into work today, I’m happy, I’m skipping to work, and suddenly I don’t have a job,” a Crumbs manager named Kareem Wegman told the Wall Street Journal.

Crumbs is “immediately attending to the dislocation of its devoted employees,” the company said in a statement to the Journal. The chain is also evaluating “its limited remaining options,” the statement reported. A spokeswoman told the paper those options include filing for bankruptcy.

Founded by husband-and-wife team Jason and Mia Bauer, the bake shop went public in 2011 before the cupcake bubble burst in favor of the Cronut (and its many imitators) and other specialty treats.

—Michelle Ward

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FILED UNDER: Cake , Dessert , Food , Food News , Restaurants

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms
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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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