Are You Brave Enough to Play Doritos Roulette?

07/08/2014 at 01:18 PM ET

Doritos Roulette
Courtesy Doritos Canada

Hey, spicy food lovers: Doritos has thrown down the gauntlet.

With their new Doritos Roulette bags (currently available only in Canada), the iconic snack food company has challenged your taste buds to a game of spice roulette.

Here’s how it works: Most of the chips in the special bags are the brand’s traditional nacho flavor, but approximately one out of every eight chips is infused with insanely hot spice. So you never know whether the one you pull will be safe or have you running for the nearest faucet to extinguish the fire in your mouth.

Based on these reaction photos from Instagram and Twitter, looks like Doritos isn’t messing around with the spice:

Now being connoisseurs of spice, we have a few questions about these some-hot-some-not chips:

1. Does the spice from the spicy chips rub off on the normal chips?
2. Are there any tell-tale clues that you’ll be getting a spicy chip?
3. Do they smell spicy?
4. How hot are they really? Ghost pepper candy hot?

We’re hoping that these arrive in our stateside grocery stores soon. And we’ll be investigating just how spicy they are as soon as we can get our hands on a bag.

—Kristin Appenbrink

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FILED UNDER: Food , Food News , Snack

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Showing 4 comments

eve on

cute gimmick, but no thanks.

Elle on

Bought a bag a few weeks ago. The regular chips were great but once I got the freaky spicy one….holy crow! My mouth was on fire!!

JJ on

My boyfriend and I tried a small bag of them and it was fun to see who would get the hot chip…and it had a good kick to it. Later I tried smelling the chip first to see if that would give the taste away, but it didn’t. You just have to go for it!!

Tsk on

So now People just does advertisement stories. Wonder how much they were paid for it.


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