Is Crumbs Bake Shop Already Reopening Its Stores?

07/16/2014 at 11:58 AM ET

Crumbs Bake Shop
JB Reed/Bloomberg/Getty

We hope you aren’t the person who paid $255 on eBay for “the last cupcake” from Crumbs Bake Shop last week, because it looks like the bankrupt bakery chain may be getting a new lease on life. Quite a few new leases, actually.

Just days after the announcement that Crumbs was kaput, a group of investors led by Marcus Lemonis and Fischer Enterprises has stepped up to discuss buying the company, saving its super-sweet, softball-sized cupcakes from going the way of the dodo. Although we’re guessing that not all 48 former Crumbs locations will reopen if the deal goes through, it’s nice to know there will still be six-inch-high cupcakes for sale somewhere in America.

We’re not surprised by the news; restaurants and food companies making splashy exits only to be resurrected is becoming almost de rigueur. A few recent examples:

Hostess. When the iconic lunchbox dessert brand filed for bankruptcy in 2012, there was a run on Twinkies. But hoarders no longer have to ration — investors bought the company last year and its sweets are back on shelves.

Dippin’ Dots. The extra-cold ice cream pearls disappeared from malls and ballparks after the company filed for bankruptcy in 2011. The next year, Fischer Enterprises — the same investors in talks to buy Crumbs — bought the company and revived “the ice cream of the future.”

Tavern on the Green. The beloved Central Park restaurant declared bankruptcy in 2009, but new owners from Philadelphia bought the space and reopened it under the same name earlier this year — to some not-so-hot reviews.

The Rainbow Room. A fixture of New York’s dining scene, the Rainbow Room — on the 65th floor of 30 Rock — closed in 2009. But after being declared a landmark by the city of New York, the restaurant will reopen this fall. It will primarily be available for special events, but will also serve brunch on Sundays and dinner on Mondays.

—Kristin Appenbrink

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FILED UNDER: Cake , Dessert , Food , Food News , Restaurants

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms
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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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zoom on

I went to Target and they are selling Crumbs cake mixes for 10 bucks a pop ..No they are NOT out of biz .. Rip off it is cake mix !!!

Fatima on

I really hope that one of those locations that are re-opening is in Washington,DC

Nick on

cupcake shops are Great. we do not have that kind of cake mix.

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