How Does Blake Lively’s Preserve Compare to Other Celeb Lifestyle Sites?

07/22/2014 at 03:38 PM ET

Blake Liveley's Preserve
Preserve; Inset: Charles Sykes/Invision/AP

We’ve been eagerly awaiting its arrival, and Blake Lively‘s new lifestyle site Preserve is finally here. Our first impression? Well, it’s not what we expected.

Based on the celebrity sites we’re used to — Gwyneth Paltrow‘s Goop and Lauren Conrad’s website — we were anticipating a bright, Pinterest-plucked look and not the bright dark, moody e-zine we found. As we dug into some of the articles (and the about page, FAQ and so on) it seems that Preserve isn’t geared toward just female readers, but might actually skew more towards a male audience. (The answer to whether or not your credit card is safe on Preserve: “Safer than with your wife.” Ouch.)

The mission statement, and genesis for the name, is a desire to preserve American artisans and stories. Everything has a focus on American traditions and memories.

So how does Preserve stack up to Goop and LC’s site? Let’s take a look at how they each cover recipes, entertaining and shopping:

Preserve: Of course, this is the first area we clicked on but, since the site is new, it’s light on recipes. There’s an interview with bartender Bobby Hicks that includes two cocktail recipes and a mouth-watering barbecue rib recipe to go along with their backyard barbecue entertaining story. Like most entertaining stories, recipes are attached to larger articles and are developed by chefs and bartenders.

Lauren Conrad: Conrad’s site is more of a traditional blog. Not only does she include original recipes and snack ideas, but she also tries recipes and tips from Pinterest. Her recipes aren’t generally part of a larger feature, but rather are the feature themselves.

Goop: Recipes on Goop fall somewhere in between a magazine format and a blog format. Yes, they all link back to issues of the newsletter, but they are generally the story themselves, and not tied to a larger entertaining piece or interview like on Preserve. We do appreciate how well organized everything is, though. Being able to filter by ingredient and see related recipes in the newsletter issues is a great feature.

Carla Hall Vegetarian Eggplant Stir Fry Recipe; Inset: John Lamparski/WireImage

Preserve: The one entertaining feature  currently online — “The Great Gathering” —  brings to mind indie-mag Kinfolk more than any other celeb-based site. The writing is lofty, includes footnotes, and gives each guest a title. The host is the “summoner,” the cook is the “grill master” and the DJ the “troubadour.” Betwixt us, we’re a little confused.

Lauren Conrad: While there’s no dedicated entertaining section on LC’s site, there are plenty of party ideas mixed in to the rest of the site — especially the craft category. We just want to know if Conrad herself is actually breaking out the glue gun.

Goop: Paltrow’s entertaining stories are a mix of party planning advice — think countdown to Hanukkah or Christmas dinner — and party photos from her superstar collaboration launches. If only we could score an invite to a Goop party.

Carla Hall Vegetarian Eggplant Stir Fry Recipe
Goop; Inset: Kevin Mazur/Getty

Preserve: The online store includes a curated collection of fashion, food and housewares that are all made in America. The food is all artisanal and, while we weren’t familiar with all the brands, most of the products are similar to ones we’ve seen elsewhere.

Lauren Conrad: Conrad isn’t messing around with e-commerce on her site. Yes, she does have a boutique, but it’s simply a landing page for her fashion line at Kohl’s.

Goop: The Goop shop features many exclusive (and often pricey!) items that you can’t find anywhere else. Yes, you might be able to buy a similar Steven Alan shirt, but it won’t carry the prestige of being hand-picked by Gwyenth.

When you check out Preserve for yourself, keep in mind that it’s been live for less than 24 hours. But we’ll definitely be keeping an eye on it to see how it evolves.

What do you think of Preserve? Tell us in the comments.

—Kristin Appenbrink

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Showing 11 comments

Klark on

People missed the boat when reviewing the shopping section on Preserve. On the bottom of the home page, click “greater good” and you will find out that Preserve intends to give back by supporting charities such as Covenant House with every purchase from their shop. Awesome.

icanread,canyou? on

Went to (love that it isn’t .com) to check out each page. Swung by the FAQ page to check out this wife-spending-spree-insinuating statement of “safer than with your wife”. Found that it is in fact “safer than with your SPOUSE”. Who’s sexist now, People? Who’s sexist now?

Lauralee Lola on

I haven’t visited it yet but I’ve always loved Blake Lively and I love the dark, moody page! Classic! Never had the desire to check out Goop but I have been to LC’s site and it’s a mess. Just chaotic and most of the stuff is crap. It gives me a headache just looking at it. I like LC but I don’t care for her site.

I think the best difference is content. Preserve is exactly what America needs (NOT Gwyneth telling us to buy $800 t-shirts) and I can see it becoming popular since that type of site is really on the rise (ie: kinfolk, folk, darling, etc…)

Lyna on

In the long run, Preserve might fair better.

Guest on

I really liked Preserve. And yes, People screwed up in not mentioning 10% of purchases go to Covenant House and goes to either buy a coat, blanket or meal for a child. Also, it’s Gwyneth, not Gwyenth.

Hyena on

@ I can read- I read the site on the first day and it did say wife… I guess they changed it.

hmm on

Ummm, you can see down her shirt in the photo. Tacky.

Pam on

Much more my style than stuck up Goop or Lauren Conrad’s overly girly junk.

Ruins Barry on

Blake Lively’s new site is just Awesome. I have no intentions of checking out Paltrow’s site because I believe it to be like her, snobby. As for LC, her blog is a mess and needs and overhaul. Too much stuff all over the place.

classifiedinfo on

Wow, very cool site. I’m incredibly impressed.

Galina Rutkowski on

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