Starbucks Mobile App Will Soon Let Customers Pre-Order Coffee

07/22/2014 at 02:05 PM ET

Starbucks Mobile App
Joe Raedle/Getty; Courtesy Starbucks

Starbucks is about to make your morning coffee run a little easier. Make that a lot easier.

The Seattle-based coffee chain plans to add an order-ahead feature to its mobile app, according to Recode. The place-and-pay system will allow customers to buy their drinks in advance, therefore avoiding long lines and those pesky-but-hilarious name screw-ups.

Patrons will then be able to drop by their selected Starbucks location and pick up their personalized coffee orders.

Sound easy? According to Starbucks’ chief digital officer Adam Brotman it’s still a work in progress: “We’re still trying to get things down to a science.” Starbucks has also been testing coffee recipes that can potentially sit on the counter longer to ensure fresh taste.

It’s been reported that about 14% of the company’s U.S. sales are made through its current phone app, and with this impending upgrade, sales are expected to skyrocket —making an epic coffee order like this all the more easier.

—Michelle Ward

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FILED UNDER: Coffee , Food , Food News , Restaurants

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Showing 9 comments

Kelly on

Are people’s time really becoming that precious? I think all these advances are really starting to hurt us and how we function. As someone who used to work at Starbucks, I don’t see how this will be possible. I bet it will cause A LOT of headache for the baristas and store managers.

Beka on

I can’t see using this feature. I can afford to wait 5-10 minutes for a fresh cup of coffee that is being prepared as I pull up to the drive thru window. Also, I’m concerned about this — “Starbucks has also been testing coffee recipes that can potentially sit on the counter longer to ensure fresh taste.” Really? Who wants their drink to sit on the counter longer? And what would you even add to make that possible? More preservatives? Additional artificial flavors or sugars? Milk with additives to make it shelf stable once warmed? At a time when some companies are looking to provide more quality and clean food choices, like Panera and Chipotle, Starbucks is trying to make your favorite milk beverage in a way that it can sit on the counter longer! Yuck. No thanks. Please don’t mess with my favorite recipes!

Nancy on

HOW RIDICULOUS!!! I am beginning to absolutely LOATHE technology. NOBODY is that busy. GET OVER YOURSELF. And as for Starbuck’s . . . really?

Anonymous on

While I agree with your comments, I have to say that I like this idea. For someone who lives in a metro area where there’s a Starbucks location practically on every corner, there ALWAYS seems to be a line. And while I am a regular and the barista knows what I want, I still have to wait for them to make my specialty drink. As a commuter, if there’s a way to shave an extra 10-15 minutes off my commute time to run in, pick up and go why not take advantage of this feature. Besides, for those folks who make coffee at home, they may set the timer at night so they have a fresh pot in the morning – and grab on the way out the door – how is this any different????

Melissa on

I’m sure Starbucks baristas aren’t happy about this. Not only will they have to prepare the drinks for the customers waiting in line, but the phone orders as well. Unless they have separate people doing them. Wonder how they’re going to work it out…

Anonymous on

I think it is great especially for Deaf to not having to come in write down on a paper wasting another customers in line. I can order and pick the time I want it ready and just be there a bit early before pick up time and it will be fresh!

Ally on

I’m beginning to think one of the best things in my life is the fact that I never developed a taste for coffee.

DR on

“…all the more easier.” Proofread, please.

Ron on

Do we really need another excuse for people to text and drive?

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