Oreo Unveils New Red Velvet Cookies for Valentine’s Day

01/20/2015 at 08:00 AM ET

Red Velvet Oreo
Courtesy OREO

This is not a drill, people. And it’s not a way-too-early-to-be-funny April Fool’s joke, either.

Introducing new Red Velvet Oreos filled with cream cheese-flavored centers.

The limited-edition flavor will arrive in stores on Feb. 2 — just in time to be a part of the Valentine’s Day flood of red and pink foods — and sell for $4.49 for 6-8 weeks, or until packages run out.

We know that red velvet is heavenly in cakes, whoopie pies and even hot chocolate. But an Oreo? To find out, we let our staff of eager taste-testers sample and rate the new cookies:

The Design: It’s a standard Oreo set-up: Two cookie wafers with a sweet, white cream in the middle. The cookie bookends are chocolate flavored — like a traditional red velvet cake base — and dyed red (ingredient “red 40 lake” makes a not-so-surprising appearance on the back of the package). The filling is a “cream cheese flavored crème.”

The Scent: Opening the package for the first time, we smelled that unmistakable scent: cake. Specifically, it reminds us of those super-sugary, frosted confections that “you buy at the grocery store and serve at birthday parties at a bowling alley,” said one tester.

The Taste: When we pulled apart the cookie layers (like any good Oreo eater should do) and tasted the cookie wafers on their own, we found that they tasted just like regular chocolate Oreos, because, you know, they basically are — just with some red dye mixed in. The cream cheese center, however, is not-so-delicious on its own. It “very closely resembles the flavor of concentrated canned frosting,” said one staffer. Said another tester: “It’s not tangy, it doesn’t taste like cream cheese,” (probably because the ingredients don’t actually include any dairy) and it “leaves a very sweet, cloying taste in your mouth” when sampled solo.

When we put the sandwich back together, though, the crunchy chocolate cookies “balance out that sugary filling” said a staffer. It’s still a super-sweet bite — even more so than regular OREOs — but, “when the flavors combine, it’s yummy,” and certainly qualifies as a tasty guilty-pleasure treat.

The Verdict: It does not taste like real red velvet cake — did we really think it was going to? — but the flavors do work together. A 20-cookie package is worth the $5, if just so you can taste the novelty. Any Oreo fan will love dipping this new red treat into milk — but, said one tester, “If you’re an Oreo hater, these definitely won’t become your new favorite dessert.”

—Morgan Gibson, @morgangibson

FILED UNDER: Cake , cookies , Dessert , Food , Food News , We Tried It

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Showing 6 comments

cancel on

Awwwww … I wanted MAPLE flavor. And they should take out the hydrogenated oil from the filling — if Trader Joe’s can do it, so can Oreo!

Flo on

Red food dye is not a good thing to eat !

anna on

the red velvet and cream cheese! oh they are so good, got a sample in the mail, i would by them!

Carp on

Have to disagree about the cookie parts tasting just like regular Oreos. I would say more like Hydrox, if anything. I have always been more of a fan of subtle chocolate flavors (e.g., milk instead of dark) and really do not like regular Oreos’ strong flavor. These are more subdued.

Red velvet cake does have cocoa (in the real stuff, there’s no food coloring, but instead a reaction with vinegar causes the cocoa to turn red), but it’s usually not as strong as real chocolate cake. It’s more like halfway between white cake and chocolate in flavor. These are, too.

You are right, though, that the combination with the cream cheese (flavored) filling does work very well.

Elizabeth on

I love Red Velvet Cake so I was excited to try these. The cookie by itself is just ok. The cream filling by itself is sickening sweet and artificial tasting. This is a cooking that has to be eaten together. I am disappointed in the flavor and won’t be buying any more of these. Good thing they are a limited production.

Joanely on

what ever

by the way your all bbbiittcchheess

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