Did Domino’s Really Run This S&M-Themed Sriracha Pizza Ad?

01/28/2015 at 11:45 AM ET

Courtesy Dominos

“You’re going to suffer and enjoy every moment.”

So proclaims a bold new Domino’s ad for Sriracha pizza that surfaced online Tuesday. The ad, which purportedly appeared in print in Israel, features a tongue tied up and ball-gagged. Because nothing says “pizza” like good ol’fashioned S&M.

But is it the real deal? Domino’s says yes… Sort of.

“It’s real,” company spokesman Tim McIntyre tells PEOPLE. “The ad was created and pitched by an agency to the independent franchise in Israel.”

The catch? It never ran in print – or anywhere for that matter.

“It never ‘officially’ appeared anywhere, because it was ill-advised, unfunny and not brand-appropriate,” McIntyre adds. “In a word, it was stupid.”

The ad only surfaced online because it was leaked. Now it’s “being presented as something that actually ran in Israeli media,” McIntyre explains. “It did not.”

The spokesman admits that even he thought it was a joke when he learned of the risqué ad. “When I first saw it myself, I thought it was a parody, just in time for the premiere of Fifty Shades of Grey,” he says. “I’m still shaking my head.”

So are we.

–Tara Fowler

FILED UNDER: Food , Food News , Pizza , Restaurants

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms
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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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Showing 7 comments

Incidental Scribe on

Reblogged this on The Incidental Scribe and commented:
Some advertisers have an odd and kinky sense of humor.

bill on

So evolved ! So edgey ! Push that envelope, freaks.

really on

Hahahahahahaha OMG that’s funny stuff. That’ll definitely get everyone’s attention. Love it.

angel on

they should run it during the super bowl, it would be the most watched and talked about commercial! Funny!

debra40 on

won’t make their pizza taste any better.

Guest on

Sick and weird.

Gretchen on

Who exactly are they pitching this to?? Dominos pizza has always been gross and continues to be gross. They just proved it again. Hey, guys in suits that OK this cr ap should eat this cr ap. Or maybe they are just cr ap.

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