Cindy Crawford Launches New Healthy Meal Service: ‘It’s Not a Cleanse’

02/12/2015 at 04:53 PM ET

Courtesy Urban Remedy

Getting a body like Cindy Crawford’s may have just gotten a little easier.

The supermodel along with Urban Remedy founder Neka Pasquale launched a new meal plan called Cindy’s Essentials, which focuses on raw snacks, meals and cold-pressed juices.

“To me, the best thing about Cindy’s Essentials is how you sprinkle it your real life,” Crawford tells Elle. “It’s not a cleanse. That’s such a thing, like ‘Oh, I’m on a cleanse.’ But this is just having something as convenient as vending machine food that’s good for you.”

The organic food is packed with plant-based, low-glycemic ingredients — but it includes pasta. zucchini fettuccine pesto, zucchini fettuccine marinara, quinoa bowls and snacks like various brittles and kale chips are part of the plan.

A 3-day kit of Cindy’s Essentials is $224.99 and can be used over a span of 7 days in addition to other food, including caffeine.

So, what is Crawford’s favorite healthy meal? “A kale salad with salmon,” says the mom-of-two. “My husband owns a restaurant in Malibu and that’s my go-to. There’s so many more choices now in restaurants, but to be able to be out and eat like that in a restaurant is such a pleasure.”

As for resisting splurges at the dinner table: “I like to eat dinner with my family and they like pasta, of course, so I’ll just have the turkey meatballs on a bed of raw spinach. Or I’ll make salmon and mashed potatoes and asparagus and skip the mashed potatoes,” said Crawford. “The more you eat healthy, the more you want to do it because you feel better.”

Crawford also advises that the best way to eat healthy is to do it right from the get-go. For breakfast, she said, “I start out with a protein shake. That gets me through with very even energy. Have a salad for lunch. I feel better with protein so I like a salad with fish or chicken. Allow yourself the snack. Keep feeding yourself and then you make better choices. I want to go out for dinner, but don’t let them bring the bread to the table and don’t go totally hungry. Keep your blood sugar level all day. That allows you to make better decisions.”

Jocelyn Vena

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Showing 13 comments

Aly on

Lol…sounds like she’s on a low carb diet to me…not Cindy’s idea at all…she has pasta on her meals you can buy but she herself doesn’t eat pasta???

Rebecca on

$224.99 for 3-7 days of snacks?!! What a waste.

Karen on

$224.99 for 7 meals. She needs to start her own catering service.On top of her QVC skin products. Oh please!1

Jennifer on

Aly, the pasta itself is made from zucchinis, not wheat pasta. Still, this is really expensive. There are a ton of other meal delivery services far less expensive (still really expensive, though!).

Sarah on

Cindy Crawford Launches New Healthy Meal Service? Nice 🙂

Sarah on

Those that are trying to lose weight are increasingly turning to ‘quick fixes’ to get the job done…..
trust me, it is not hard to lose weight if you know what you doing….
A good diet plan can do wonders……

I’ll share mine:


ick on

Cindy Crawford has had enough plastic surgery that she no longer has the looks that made her famous.

Amanda on

Sigh. Why did she have to make it organic? It isn’t any healthier and it just hurts those in our society that aren’t able to splurge on a fancy-but-pointless label.

heather on

It is a little pricey, but I’m pretty sure her target market wasn’t us average Joe’s!

Selena on

These starlets will take the last dollar of the brain dead willing to spend it! I don’t know how they sleep at night……

Molly on

Did I read the price correctly? This is definitely geared toward a certain group of folks as I would never be able to afford this! Her life sounds so bland when it comes to food.

Lizzy on

What a joke , she. neither a nutritionist nor a chef , and the pricetag is quite hefty . . Buy your own juice maker and eat sald for a lot less than what she is charging, enough Cindy, we know you look you good because of your genes, I am 40’s And most people think I am in my 30’s ,you don’t look younger because that bs beauty cream you advertise (with that so call special french melon that we never hear of here in France ,)and not hefty price tag juice /salads. Moderation is the key healthy living and lots of sleep and lots of water . And wine too. Other than that blame it to your genes. I am thankful for mine . But who is going to buy that ? Charging a crazy price for something you can make your own . She is milking that name way too much . bs juice and kale salad , everyone know that cresson has more vitamin than kale .

my response on

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