Prepare Your Pinterest! Reese Witherspoon’s New Lifestyle Website Is Launching Soon

04/23/2015 at 11:52 AM ET

Reese Witherspoon
Gary Miller/FilmMagic

Our Pinterest account is about to go into pinning overload because Reese Witherspoon‘s lifestyle website is about to launch.

So far, Draper James — that’s the name of her new venture, which is a combination of her grandparents’ names — only has a sign-up page where you can submit your email (done and done) along with the tagline “Grace & Charm” and a brief introduction: “Welcome to Draper James, a new shopping experience inspired by Southern style, grace and charm.”

No word yet on the site’s official launch date, but back in February, the Louisiana-born actress told the blog Cricket’s Circle that her new “online business” would launch in May — perhaps conveniently timed with the opening of Hot Pursuit, her new film with Sofia Vergara? — and gave a little insider info on what to expect.

“I love all the Southern traditions that I grew up with,” Witherspoon, 39, said. “My grandmother instilled in me a love for dressing up and hosting family. She surrounded herself with colorful flowers and beautiful things. I wanted to bring all these ideas to a retail experience — it’s my way of giving back to the place I love the most. We will sell products made in the South by local artisans who are sharing their own traditions (think looming blankets, casting silver and denim). I can’t wait for people to see it because I have had so much fun working on it!”

Sounds like it will be mostly lust-worthy consumer products, but we’re still holding out hope that she’ll divulge a few recipes, including for her adorable #ToddlerArt, gigantic doughnuts and sunny-side-up breakfasts.

Witherspoon is the latest leading lady to launch a new lifestyle brand, following in the footsteps of Gwyneth Paltrow’s Goop, Blake Lively’s Preserve and, most recently, Julianne Hough’s namesake site.

—Morgan Gibson, @morgangibson

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Showing 8 comments

zombie_hands on

I think Reese’s lifestyle gig would be more related to people than the other gals.

13andersoa on

I would love it if female celebrities, instead of launching “lifestyle” websites, would launch websites that have to do with their actual JOBS. You know, movies?

Launch a website about the lack of female roles in films and tv. Create a website lexicon of some of the world’s greatest female actor/writer/director/producer. Write about females that work behind the scenes in Hollywood.

SOMETHING that isn’t quite so “I’m a mommy now” would be great–looking at YOU Blake Lively.

cure_kitty on

Nothing against Reese I like her & her acting but I doubt I’d follow her blog or post stuff from her lifestyle website on Pinterest. There are so many great lifestyle, food, fashion & beauty websites out there from so many passionate non celeb folks, magazines, TV shows etc why would I want the advice from someone famous? Will they personally be writing the blog or have a staff that will do that for them. Do famous people have to overtake everything!!! And Pinterest is already getting to the point that it over saturated with the same old same old stuff, I’m getting so bored with it.

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Interaction and information are enhanced with the use of accompanying sounds, and lately, also with the use of vibrations. No, not Pixar standard yet, but Rio will more than do for now. 3) Desert to Sea Bundle (Bioshock, Bioshock 2, Spec – Ops The Line).
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