Ben & Jerry’s Debuts ‘I Dough, I Dough’ Ice Cream to Celebrate Marriage Equality
Ben & Jerry’s
A landmark ruling calls for a pint of ice cream, according to Ben & Jerry’s.
To celebrate the Supreme Court’s decision that ruled same-sex marriage legal throughout the United States, the Vermont-based ice cream company chose to rename their iconic Chocolate Chip Cookie Dough ice cream “I Dough, I Dough.”
The fitting new label is accompanied by updated packaging that is just as fitting. The new casing features two cows wearing top hats, with their tails intertwined to show solidarity.
“Ben & Jerry’s is proud of the Supreme Court’s landmark decision against discrimination as it boldly stands up for equality for same sex couples everywhere,” said Jostein Solheim, CEO Ben & Jerry’s, said in a statement. “And at Ben & Jerry’s, there’s only one way to celebrate: with a scoop of ‘I Dough, I Dough,’ Marriage equality never tasted so good!” he added.
This isn’t the first time Ben & Jerry’s has showed their support for same-sex couples. Following the legalization of gay marriage in its home state of Vermont, Ben & Jerry’s christened their “Chubby Hubby” flavor to “Hubby Hubby.”
The ice cream company has always been known as progressive, having supported LGBT rights since its inception 37 years ago, and having served as the first company in Vermont to offer full benefits to same-sex couples.
The newly minted ice cream flavor is currently available at Ben & Jerry shops for a limited time.
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