Brewery Yoga Is the Hottest New Fitness Trend (Where Do We Sign Up?)

07/17/2015 at 04:59 PM ET

Port City Brewing Company
Courtesy Port City Brewing Company

If anything could get us excited about trekking to a yoga class, it’s beer.

While wacky yoga trends are nothing new — cat yoga, for example, is a real thing that we’ve really done — we hope brewery yoga is here to stay.

According to ABC, breweries around the country have begun offering in-house yoga classes, which allows people to grab a beer and chill with their classmates after an hour of posing and sweating.

“Our feedback has been that they really enjoy that it’s a mix of getting to do yoga and get in the yoga and get in that yoga session, but also being able to hang out and have a happy hour atmosphere afterwords,” Tammy Portnoy, the marketing directer for Port City Brewing Co. in Alexandra, Virginia, told ABC News. “Going to a yoga studio, there’s nowhere to hang out afterwards. This way we’re able to give people the social and yoga experience all in one.”

The brewery initially offered the classes once a month, but they became so popular they now offer one a week. Part of the appeal is the diversity of the crowd: “We’ve had folks come out with their moms, dads, all ages come out for yoga from 22 to 60s. It’s a lot of people who say they wouldn’t typically have tried yoga before, but because they like coming to our tasting room, they come out,” Portnoy said.

Yoga instructor Beth Cosi founded Bendy Brewsky in Charleston, S.C. for exactly that reason: Beer gets more people to come to yoga, plain and simple.

“I get a lot of men, and you don’t see a lot of men in yoga studios. Sometimes I have more men than women, which even after almost 4 years amazes me,” she said.

#yogaforbeerlovers, #bendybrewskilife, #bendybrewski

A photo posted by Amy Hutcheson (@artgrl321a) on

Alright, we’re sold. To be honest, we were sold the moment we read the word “brewery.”

—Maria Yagoda, @mariayagoda

FILED UNDER: Beer , Drinks , Fitness , Health , Stuff We Love

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Showing 8 comments

Molly on

Seriously? There are no words

Sarah on

Brewery yoga? Now there’s an oxymoron.

Yoga Buzz on

We love yoga at unorthodox places! We’ve hosted yoga classes at breweries, wineries, opera houses, restaurants, rooftops, farms – and will be at the Planetarium next Friday! Here’s to trying something new 🍻

karen on

Doesn’t sound very sanitary.

Anonymous on

Terrible idea.

LOL on

We have that in San Diego – it’s great! If there’s space for yoga, why not!

theglasshopper on

Whaaaa? That sounds like a great idea. I feel like there’d be a lot of drinking involved though. Don’t know if that wouldn’t be counterproductive though.

Carrie on

Cheers to brewery yoga! We’ve designed a craft brew vinyasa mat, let the good times flow http://bevver.com/collections/sports/products/craft-beer-yoga-mat

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