Jay Z Launches New Champagne That Costs Over $125 Per Glass

08/13/2015 at 01:16 PM ET

Jay Z Ace of Spades Champagne
Getty; Armand de Brignac

Jay Z‘s got a (bubbly) new product hitting the market, and it comes at a hefty price.

Last November, the mogul purchased the Armand de Brignac champagne brand, taking control of one of France’s oldest (established 1763) and smallest (a staff of 8) houses.

According to Bloomberg, the brand will begin delivering its first new products since Jay Z took over starting in October, including an all-pinot Blanc de Noir Ace of Spades in a gunmetal bottle.

And the price tag? About $760 per bottle. Estimating that you can get six decent-sized pours out of that, that comes in around $125 per glass.

RELATED: Jay Z’s Favorite Cocktail Is Worthy of a ‘Gold Sippy Cup’

While it’s not the most expensive champagne in the world (that distinction is held by diamond-encrusted Goût de Diamants), it comes in over 3 times as high as the brand’s current signature Ace of Spades bottle, which go for about $250 each.

The new blend, the firm suggests, “pairs well with especially powerful or spicy dishes, game, beef, duck, cheese, and caviar.” (You might also add second mortgages.)

If, however, you prefer as Beyoncé does in the “Feeling Myself” video to splash your Ace of Spades about lavishly, you may want to hurry and pre-order, because plans call for a limited bling-status-enhancing release of only 3,000 bottles.

For the budget-minded, consider the less expensive Demi-Sec, a pinot/chardonnay blend that will hit shelves at a mere $359.99 per bottle.

—Peter Mikelbank

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Showing 19 comments

LilahK on


whatever on

That is stupid to me. That could pay someone’s electric bill during this major heatwave or but a family food. I guess I look at things different.

Arrogance & Greed at it's Finest on

Sooooooo stupid. Frivolous, garish, greedy, haughty. All of the above. And, yep. I came on here just to say that.

Sam on

I Guess selling champagne to the wealthy makes up for not being able to trademark Blue Ivy. Can this guys head get any bigger? His Vogue photo shoot will require some head shrinking.

Lou on

Another thug trying to convince the world that he’s got class. Money in the bank doesn’t equate to class. People are starving all around this country, but it is more important to drink expensive champagne. Trash with cash…

Mimi on

Rapper juice.

moonie on

More proof that this couple has way too much money. I am so over both of them.

jeffwinterwolfhewitt on

Another Tidal.



k2 on

Why? Because they can……

No need to worry ~ we are not the target market for this product.
So let’s all calm down.

k2 on

I’m curious as to why posters are not saying anything negative about Shammi Shinh and Prodiguer….

Why just Jayz? It’s called smart business….supply and demand and high margin and profit.

Rita on

Jay Z looks like a walking talking turd. I would not buy anything he has to sell.

Honey on

Gisella NYC just gave me a good laugh. Jay Z charitable. Ha. Unless you consider bailing out the rioters and criminals who were destroying the city of Baltimore charity. Also, according to tax records in 2010, Jay Z donated $6,431 to his foundation out of the $63 million he earned that year. Greed should be his middle name along with his dumb country wife.

Anonymous on

Highway robbery

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Nicole Kim The Blogger on

This purchase was smart considering The 40/40 Clubs he owns which offers party packages including catered food. I would love too see Opinion Leaders like Jay Z, 50 Cent, and Diddy promoting male grooming products so that American Men can start to take anti-aging more seriously.

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