Dreams Come True: Target to Serve Booze at New Chicago Location

09/07/2015 at 11:00 AM ET


The big-box chain inches one step closer to becoming utopia.

Target, which has long offered the thrills of inexpensive face wash and all the cereal you could ever want, is making moves to expand their offerings, namely by selling and serving alcohol.

Scheduled for an October opening in the Streeterville area of Chicago, the new Target has applied for a liquor license, with plans to serve tapas-style dishes and wine (glasses and bottles), taking cues from Starbucks’ new Evenings menu.

According to Eater, the Target outpost stated in its application that 18,884 square feet is the size of the area where “liquor will be sold, served and/or consumed.” The location will also offer wine and beer to be purchased for home consumption.

The best part? Customers will not be restricted in where they sip their booze — they’ll be allowed to carry their drinks with them as they shop around the whole store. (We imagine sales of Cheez-its and Hot Pockets will sky-rocket as a result.)

“We sell liquor at a number of stores, but we currently don’t have any stores that serve liquor on site,” Target Spokesperson Angie Thompson told Fortune. If the store’s current application is approved, it will be the first time Target has served alcohol, joining the ranks of bougier grocers, like Whole Foods and Wegman’s.

While Tagret spokespeople have yet to confirm that serving booze at the their stores will spread nationwide, we’re just thrilled to be a little bit closer to our dream of being pushed around in a Target cart, margarita in hand.

—Maria Yagoda, @mariayagoda

FILED UNDER: Beer , Food , Food News , Wine

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Showing 44 comments

Stacey McRae on

One more thing the welfare crowd in Chicago can spend their foodstamps/ EBT cards buying. Only in America!

Guest on

Drinking while shopping seems unecessary and ridiculous.

Truthfinder on

Just how STUPID do you have to be? That’s a rhetorical question… That will certainly make the shopping experience so much more appealing. A bunch of drunks in the isles… I remember the good ol’ days when they would throw drunks out of stores. Now they encourage it and actually invite the mess to come on in! Good job, Target, way to go.

Truthfinder on

In Chicago, no less. Murder and alcohol…great combo.

Truthfinder on

Their first combo of wine and tapas should be called: A “Saturday Night Special!”

Sue on

Stop glorifying alcohol People, it is not better then any other drug and it kills In more ways then one.

trysomerealfoodforachange on

Stacey McRae – you’re an a$$hole.

susie smith on

trysomerealfoodforachange – truth hurts huh? Been to Chicago lately?

Ologius on

That would definitely be interesting, scary thought. I work inthea major college town of Lincoln, NE, Target. I imagine lots of tipsy college kids, lots of calls for the manager to deal with them doing stupid crap.

Jill on

Target has gone down hill big time over the last few years with all it’s misques (Canada) and scandals. As a result they aren’t really a good place to get involved with. Their employees hours of work have been cut back pathetically with the average employee not in management (or sucking up to management) getting only between 18-25 hrs. They have done this in part to keep from paying insurance for them as you have to average 32 hr. to be eligible. Most of their management positions (below Store manager) are filled by kids fresh out of college and full of only their own self worth. There use to be mature people in those positions, but I guess they figure they can get away with more B.S. by having these youngsters. And of course once you reach a certain pay level or are getting close to retirement age, they start with manipulations in an effort to either get you to quit or put you in a position to fire you to save having to pay retirement. Either way you have to play it cagy to save what you earned with your hard work and sweat. Be smart people avoid this company !

Jo on

Target is a desperate company trying anything it can to save it’s dying soul. This may work for a while in some spots, but in the end the company will just continue to cut jobs and cut employees hour and benefits to stay a float. Why not stop with the ball park endorsement and racing endorcements ? That would save some major cash !.

Anonymous on

I think it sounds like a great idea! I always shop better with a good buzz on! 😉

Amy on

Why would I want to take my family shopping at a bar? Target needs to stick to retail and leave the alcohol out of it. It used to be family oriented, now it’s about removing gender identities and serving alcohol. What’s next? Pole dancing and gambling?

Anonymous on

So they shop and THEN drive home? Sounds smart. The Target by me sells alcohol in bottles and cans to take home not to walk around. Can’t wait for the lawsuit when some idiot hits a car or person and says they got the drink at Target.

Truthfinder on

Let’s see now: One of the first to take “Merry Christmas” off their store windows, told The Salvation Army bell ringers to take a hike, installed PC non-specific gender isles…now booze. Seems like the logical next step!

Lisa on

There will be a lot of suggestible squeezing of tomatos

deleted on

Well I guess some people will buy more with a little
alcohol running the show lol… I prefer being comfortable
and relaxed when I partake! Do the shopping and then
kick back…

Chuck Foster on

Everybody not on Foodstamps because they wanna be. Foodstamps is big business nowadays. There’s politicians making money off people being on Foodstamps.

For some woman who is probably spending her husband’s money, to reply in such a privileged tone is funny to me. Because if you don’t have a job, & you depend on your husband or wife, that’s a form of welfare..Stacey McRae..

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