Lay’s ‘Do Us a Flavor’ Winner Is Revealed — Did Your Favorite Potato Chip Win?

10/21/2015 at 11:36 AM ET


We are so excited to tell our grandchildren that we were part of this landmark moment in democratic/potato chip history.

After counting the votes of millions of consumers, Lay’s revealed the winner of its “Do Us a Flavor” contest, which will become their next new potato chip flavor: Southern Biscuit and Gravy. The new flavor beat out Kettle Cooked Greektown Gyro, New York Reuben and Wavy West Coast Truffle fries, all of which we snacked on during a blind taste test back in July.

RELATED: Lay’s Reveals Identities of Four Finalists in ‘Do Us a Flavor’ Competition

Hailey Green of Noblesville, Indiana, who concocted the winning flavor, had the honor of finding Nick Lachey at her doorstep on Tuesday to deliver the exciting news.

Courtesy Lay’s

Not only will Green’s flavor be available nationwide, she’ll take home $1 million, or one percent of whatever her chips sell through July 15, 2016 (whichever amount is higher). The three runners up will take home $50,000.

RELATED: PEOPLE Editors Guess the Name of ‘Do Us a Flavor’ Lay’s Potato Chip Finalists

“She has a great appreciation for each locale’s ‘homemade style,’ because it reminds her of her own childhood, filled with memories of eating southern food in her grandmother’s kitchen,” Lay’s said about Green’s flavor in a release. “One of Hailey’s favorite dishes is biscuits and gravy — a recipe that was handed down in her family generation after generation.”

When we tasted the flavor in July without knowing its name we guessed that it was Thanksgiving Stuffing, which is obviously high praise.

Green’s new flavor will be available for purchase wherever Lay’s are sold.

—Maria Yagoda, @mariayagoda

FILED UNDER: Food , Food News , Snack

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Showing 19 comments

The Dossier on

Wow! Wish we could get those to try in the UK

Nunya on

The West Coast Truffle Fries were amazing. Too bad.

wifeofhandsome on

My husband and son will be thrilled to hear this!

Stacy on

Those Truffle fry potato chips were delicious – I’m sad they didn’t win. Couldn’t try the other flavors because they all had onion in them and onion bothers me. 😦 Hope they keep the truffle ones around. They were delicious and not as greasy as some of the other chips I’ve tried.

Brooke on


I could eat a whole bag of these in one sitting. This flavor was the BEST

Kansas Girl on

Darn!!! I loved the Reuben Chips!!!

TonyRod on

Can’t wait to try the winning flavor! I had tried the Truffle flavor and wasn’t impressed. Tasted like sour cream and onion. Congrats to the winner!

cloeyny2mn on

That was the only one I didn’t try. The truffles were pretty good. Reuben flavor was edible but not that great and Gyro was truly gross and I love gyros. Lucky girl.

Sandra on

I think that is what we will be having for dinner tonight…Good old home made biscuits and gravy from scratch. That’s my kind of comfort food.

Katy on

Bummer. I loved the Reuben, I thought for sure that would win! Hated the Gyro, and thought Truffle and the Biscuits and gravy both tasted too similar to sour cream and onion. Oh well! I thoroughly enjoyed the Reuben while they lasted.

PCC on

It was the only one of the four that was remotely edible. The Gyro one almost made me throw up.

Nope on

I voted for Reuben, those chips are delicious.

Gina on

I don’t understand, they just think of a name basically and it’s up to the people @ Lay’s to actually concoct the flavor…So the winner just came up with the idea of the flavor?

Terri on

Now just get rid of Cheesy Garlic Bread, which don’t sell anyway, and let Truffle fries in. Chicken & Waffles should have won that year anyway. Give Rueben a spot too cause they were pretty good. Either way, congrats to the winner! Southern biscuits and gravy chips are delish!! Way to go.

Charles Babineaux on

This was my idea also. I submitted it as well. For some reason, her exact same idea was better than my exact same idea. Frito Lay is aware of this and they don’t care one bit.

So before you decide to enter this contest, realize this. Frito Lay has no interest in giving people equal credit for the same idea nor do they have any procedures in place to prevent people from entering ideas that have already been taken.

Frankie on

This flavor was the best! The West Coast Truffle Fries was the worst, in my opinion. They tasted like plain old sour cream and onion to me.

Dave on

I’m glad biscuit and gravy won.The Ruben was my second choice. I didn’t care for the other two flavors.I threw them to the hogs and they wouldn’t
eat them . The southern biscuit and gravy are not easy to find. My theory
is that Lays doesn’t want to have to pay more than a million so if they don’t put them on the shelf no one can buy them. I figure that after July of 2016 you’ll see them on the shelf.

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