These Crazy Rainbow Bagels Are Stuffed with Cotton Candy and Funfetti Cream Cheese, Naturally

10/26/2015 at 02:05 PM ET

Rainbow Bagels Courtesy The Bagel Store

It’s finally happened.

After two years of garnering crowds for its clever hybridized take on the croissant and doughnut, the Cronut has finally been dethroned by a Brooklyn, New York staple: a bagel/

But, we’re not just talking about any bagel. The Bagel Store‘s top seller is a rainbow bagel — hoards of people line up around the corner of the shop every day to snag one — and looks exactly how you’d imagine it to be.

RELATED: A Gluten-Free Bagel Recipe for Emmy Rossum — and Everyone Else

Made with a variety of flavors that some customers compare to cereal, each rainbow bagel ($3) is topped with Funfetti-style cream cheese or a cotton candy spread for an extra burst of sugar in the morning.

Although The Bagel Store owner Scot Rossillo tells Business Insider the rainbow bagel making process takes five hours to crank out 100 bagels, the Williamsburg-based shop has recently incorporated nationwide delivery services for those unable to try out the store’s staple in person.

Breakfast really is the meal of (sweet-toothed) champions.

—Grace Gavilanes

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Showing 9 comments

Gina on

What in the…that thing has to be at the very least 700 calories and completely lacking in any nutritional value. All those unnecessary dyes? I’ll pass a million times over.

guest on

But what color is your poop after eating that?

mrsmass on

That sounds wicked nasty, especially the cream cheese.

Raveness16 on

Afraid to get diabetes just by looking at it. Looks like Unicorn food

Mrs. B on

I love bagels, but that’s not anything I’d ever eat. It’s just too much of everything! It doesn’t even look appetizing.

collarbonesxo on

I guess the people in the comments never tries a bagel before. These are just bagels and the calories are the same. It’s just bread people, get a grip!!! Nyc bagels are the best to begin with and the colors make them look so gorgeous! Love it! My only concern is that the dye is from veggies and not chemicals.

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