EXCLUSIVE: Camila Alves Launches Live Streaming Cooking and Lifestyle Series

10/28/2015 at 09:00 AM ET

Camila Alves
John Russo

Camila Alves is coming to your kitchen. Well, sort of.

The lifestyle expert, mom-of-three, PEOPLE blogger and wife of Matthew McConaughey has launched Camila’s Code, a weekly online show that will air on mobile devices and desktops starting today, PEOPLE confirms exclusively. Focused on cooking and lifestyle, Alves will showcase “stress-free secrets” for everything from making minute recipes to creating kid-friendly crafting projects.

“This is going to be fun,” Alves said. “We are all so busy and constantly trying to save time and balance everything. I love finding ways to add a new twist to an old recipe or DIY project and while I’ve been sharing my tips and tricks with other moms and friends, I am excited that I can now share these with more people.”

RELATED: Camila Alves: See the Adorable Tractor Cake She Made for Her Son’s Birthday

Produced by Al Roker Entertainment’s new division RokerLabs, Camila’s Code will be the first celebrity live streamed interactive show. The videos, which will be about 15 to 20 minutes long, can be viewed via Alves Facebook page every Wednesday beginning Oct. 28th at 11 a.m. EST /10 a.m. CST.

“Who better to demonstrate quick recipes and crafts for kids than a busy working mom of three young kids,” said Al Roker. “And I bet she has some things you’ve never seen before.”

RELATED: Camila Alves on Her Diet Cheat Days: ‘I Enjoy the Pleasure Too Much’

—Michelle Ward Trainor

FILED UNDER: Camila Alves , Food , Kids , Stars & Chefs

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Jennifer on

Her recipes are horrible and her decorating tips are all things she’s copied from Pinterest. Seriously, it’s ridiculus that just because she’s a celebrity wife, she’s considered a ” lifestyle expert”. She was on The Talk last year and it was obvious that no one like what she prepared. She made a molded rice salad that was featured on the back of a Minute Rice box during the 80’s. Not exactly inspiring.

cds on

I’m curious, which culinary school did she attend in order to become a Lifestyle expert? Or any school for that matter. She’s a working mom — what work does she do? I guess being married to Matthew McConaughey is a lot of work, as he got her this gig.

Pan on

So she is basically making money off stolen recipes and crafts from the Internet. Look Camilla, without your actor husband, you would be a total nobody!!! She is a joke!

Annie on

Oh, wow, talk about jealous. Girls, ain’t it awful: she’s gorgeous, she’s married to a rich, gorgeous talented man, she has gorgeous kids and if that weren’t bad enough, she’s got a kitchen to die for!

Eat your hearts out, “ladies”!

Jennifer on

@Annie She’s definitely gorgeous, has a beautiful little family and home as well. Her recipes are still awful and her decorating tips are all from things readily found on Pinterest. People aren’t automatically jealous because they don’t think she’s a culinary and lifestyle star. People crap all over Gwyneth Paltrow, but at least her recipes are excellent and her decorating tips aren’t plainly regurgitated from the ideas of others. If she wasnt married to her handsome, talented, rich, movie star husband, she’d just be a very pretty woman who brings the least appealing dishes to a potluck. Have you ever tried her suggested recipes? They are tasteless and not original or inspired in any way. Sorry, but being gorgeous and married to a celebrity doesn’t make anyone a lifestyle expert or a good cook.

Donna on

At least she is beautiful.

Anonymous on

You are all HATERS!

Min on

I just want to compliment her on her English. She only learned it when she was an older teenager. I moved to France when I was 16, spent 10 years there and cannot speak French to save my life. Camila’s totally comfortable with American slang – amazing. Trying to understand French people speaking in slang is next to impossible and slang in English is just that difficult for non-native English speakers (and for Brits too). Bravo Camila!

Annie on

@Jennifer, why do you bother watching then if you know she’s so useless? Personally, I don’t take fashion tips from Kim Kardashian so I don’t bother watching (or reading) about the Klan.
In any case, I was interested to discover Camila’s kitchen is bigger than most people’s houses. Her cocktails look great too. Would have been nice if Matthew had wandered on camera to taste her snacks (like Ina Garten’s husband Jeffrey). He’s a lot hotter than Jeffrey. That would have made my morning.

Jennifer on

@Annie No human being is useless to me, ever and I woukd never seek the poor woman out on her Facebook page to insult her. This is a gossip magazine comment board, not her personal page. I’ve seen her in segments on other shows and her recipes are in the Sandra Lee category, but not as good. Semi-homemade and like I said, a rice salad mold from a recipe that was literally on an instant rice box and a macaroni dish that was basically hamburger helper with carrots and honey in it. Same with the decorating tips like go buy a store bought cake and put flowers on top of it. Everyone wants to be a lifestyle guru these days. The market is saturated to put it mildly. I’m not her target audience anyway. I’ve been to cooking schools in other countries, as part of my vacations and find that I actually learn from people like Ina Garten. I love a good kitchen and think a lot of people would love to see Matthew in the kitchen with her. He’s apparently a whiz at the bbq, so maybe he could have his own segment.

cammom on

@cds….She’s doesn’t work. The only reason people know who she is because who she’s married too. I wouldn’t be surprised if she had a cook or a nanny that cooks for her family. She’s a joke!

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