The Girl Scouts Raise Prices on Their Famous Cookies
“The No. 1 factor was us hearing feedback from adult volunteers that girls had such a great experience selling cookies, but they weren’t earning enough money from them,” says Jan Goldstein, chief marketing officer at Girls Scouts of Eastern Massachusetts, told CNBC. “We don’t want to be making an announcement once every few years.”
In fact, the last time the organization has raised its cookie prices was back in 2007. Now, with the boost, the council’s troops will reportedly earn 90 cents per box of cookies, an increase from their former 62 cents earning. Girl Scouts sell near 200 million cookies in one season, which equates to $800 million in revenue.
“While you might see just a box of cookies, the reality is Girl Scout Cookies are an investment in the power of girls to be leaders and identify and address world problems,” Stewart Goodbody, director of communications at Girl Scouts of the USA, tells PEOPLE in a statement.
Ultimately, each of the Girl Scout’s 112 local councils set their own cookie prices, but those based in Massachusetts and California have already confirmed the price change.