Budweiser Brewery Releases Their First Alcoholic Root Beer

12/14/2015 at 02:32 PM ET

Root Beer

It’s not every day we say this, but sometimes being an adult rocks. Exhibit A: alcoholic soda.

Anheuser-Busch released their first hard root beer on Monday and the boozy drink promises a “full-flavored, well-balanced take on a favorite classic taste.”

RELATED: Powdered Alcohol Is Officially a Legal Thing

Best Damn Root Beer—though not the only alcoholic root beer available but the first one from the Budweiser brewer’s new brand, Best Damn Brewing Co—contains 5.5% alcohol compared to Budweiser’s 5%.

“We’ve seen a growing consumer interest in sweeter taste profiles, and we jumped at the opportunity to brew an easy-drinking, hard root beer,” a vice president for Anheuser-Busch Rashmi Patel said in a statement. “People like beers that are approachable, down-to-earth and don’t take themselves too seriously, so Best Damn Brewing Co. aims to bring all the flavor without any of the fuss.”

RELATED: 110-Year-Old Woman Credits Longevity to … Miller High Life?

The new ale—which was aged on real vanilla beans during brewing—is available in six-pack bottles, 16 oz. cans and on tap.

All we can say is the ice cream float-loving child inside of us is very happy to be 21 and over today.

—Ana Calderone, @anacalderone

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms
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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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Showing 7 comments

Rachel on

I prefer Not Your Dad’s Root Beer. Support small businesses!

Sara on

Yeah….I’ll be sticking to Not Your Father’s Root Beer.

TigerMoon2 on

Well, Not Your Father’s Root Beer is 9.5% alcohol, compared to Best Damn Root Beer’s 5.5%. For me, that’s a plus for NYFRB. But NYFRB is pretty expensive, so I’m hoping their price will come down since I love the taste. I will probably try this new one, but I can’t imagine it tasting as good.

Bill on

Not your fathers is NOT A SMALL BUSINESS!!! It is owned by and created by PABST. And it tastes terrible.

James on

It’s not owned or created by Pabst, they just partnered for distribution, which if you pay attention to the craft beer industry these days, might as well be a necessity for real success.

Bruce on

Not your Fathers Root Beer is Not 9.5% alcohol, you got your numbers backwards, it is 5.9%.
NYFRB is very good but I find it is a little bit too sweet.
I hear from others that the Best Damn Root Beer is excellent, I haven’t tried it yet but will soon.

Peggy Bell on

I have tried all of the hard Root Beers. According to my taste buds, the name says it all! BEST DAMN ROOT BEER!

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