Lay’s Reveals Their 4 New Flavor Hopefuls — Will You Try Them?

01/21/2016 at 12:02 PM ET

We at PEOPLE like to think we have refined palates. When we sampled Lay’s mystery potato chip flavors last week, we carefully analyzed each one, with our testers claiming to detect the the meatiness of bacon, the fire of ghost pepper and one fancy foodie even notoriously declaring that she was picking up notes of banh mi (we know — so obnoxious, right?).

Apparently our tastebuds, much like Bruce Willis in The Sixth Sense, died and we just didn’t know it — because our guesses were pretty off.

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To recap, Lay’s sent us eight bags of potato chips, with four containing existing flavors and four containing new flavors. The bags were unmarked, so it was up to us to guess what kind of chip we were eating.

To our credit, we did correctly guess the four existing flavors: Cheddar & Sour Cream, Kettle Cooked Sea Salt & Cracked Pepper, Honey Barbecue and Flamin’ Hot. But the new flavors? Here’s where we blew it.

For starters, we thought the chip that tasted like everything from “yogurt” (gag!) to “bacon” to “a bagel with cream cheese” was Spaghetti Carbonara. Yeah, no. It’s actually Lay’s all-new Smoked Gouda & Chive.

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We were practically high-five-ing each other when we guessed that one of the chips was Ramen flavored (or rather, Ramen seasoning packet, but that’s neither here nor there). But clearly we weren’t using our noodle: it’s their new Kettle Cooked Olive Oil & Herbs.
In truth, we were on the right track with another chip, which we thought could be “habanero,” “horseradish” or yep, “banh mi” (seriously, though!). We sassily decided it must be something exotic like Kimchi but should have trusted our instincts: ’twas Fiery Roasted Habanero!

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And then there was the chip we universally panned. The “charred,” “pungent” one we christened Burnt Ends (since some of the other names we called it are unprintable). That little gem is, in reality, Korean Barbecue. And may it die a quick and painless death.
The good news is that you can actually decide the fate of that godforsaken Korean Barbecue chip (please kill it), as well as all of the others mentioned above.

Beginning Feb. 8, Lay’s is pitting the four classic and four new flavors against each other and asking fans to decide which one will stay on shelves: Cheddar & Sour Cream vs. Smoked Gouda & Chive; Kettle Cooked Sea Salt & Cracked Pepper vs. Kettle Cooked Olive Oil & Herbs, Flamin’ Hot vs. Fiery Roasted Habanero, and Honey Barbecue vs. Korean Barbecue (for the love of all that is good, pick Honey Barbecue!).

Simply visit to cast your vote or show your support on social using @Lays and #FlavorSwap.

May the best chip (a.k.a. not Korean Barbecue) win!

Mark Marino

FILED UNDER: Food , Food Blog , Food News , Snack

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Showing 14 comments

7Mary# on

None of these flavors interest me! Bring back the Reuben flavor! I went grocery shopping yesterday to get ready for the weekend snowstorm and Reuben was gone from the shelves! Bring it back!

goodie on

I don’t think I want to see a pic of meat spread across my bag of chips. Perhaps the olive one? The more flavours that come out, the more I go back to basics. Salt and Vinegar is still my fav.

PCC on

I wonder if the Korean BBQ is as awful as the Gyro flavor was last year? I might be interested in the Smoked Gouda one; others have already done the olive oils and herbs chips.

jeannie on

No thanks. None of the new ones appeal to me so I’m sticking to my Cheddar and Sour Cream.

Kathy on

Never got to taste last years. Stores where I live didn’t carry them. None of these sound like something I’d want to try, but would have liked to have tasted a few from last year.

guest on

@goodie, why are you eating potato chips if you are one of those annoying, whining vegans. GTFO.

Mrs. B on

Just give me a bag of plain, lightly salted chips.

Amy on

Not wanting meat flavor in your potato chips doesn’t mean that you are vegan OR vegetarian. It simply means that you don’t want meat flavor in your potato chips. I fall under that category and seeing the bag last year with a Reuben on the bag (sorry 7Mary) made me gag. Smoked Gouda and Chive, I could do.

Mary on

A few years ago Lays had salt and pepper chips for about 3 months, bring those back.

ValerieR on

none of them. The only Lays I buy now is the Hickory BBQ. other chip flavors, my go-to is Cape Cod. much better chips than Lays

Minnow77 on

I miss the Chicken & Waffle flavor 😦

theboyonfire88 on

I want to try the Smoked Gouda & Chive the most, but of course i will try all of them.. i always do. Out of all the flavors Lay’s have ever released, Mango Salsa was the best. I’ve yet to find a chip as good as the Wavy Mango Salsa. They need to bring those back permanently. Also, i wished they would have brought out a Wavy chip this time! The wavy is always my favorite. I don’t expect any of my favorites to stick around out of this group, they never do. Eg; Mango Salsa, Cappuccino, Truffle Fries, and the list goes on..

Tish on

Meat flavors need to stay off of chips. Yucky. Otherwise, I’ll try just about any variety. My favorite is cheddar and sour cream, Ruffles. So good dabbed in a pile of dip. Can’t do this a lot tho, but so yummy.

Michael Davidson on

I Wish we could keep BOTH the Olive Oil & Herb AND Salt & Pepper flavors. The Smoked Gouda & Chive tasted too much like the Cheddar & Sour Cream flavor. Didn’t try the “Hot & Spicy” flavors, and don’t care to (Salt and capsaicin together don’t appeal to me.)

Maybe I’m weird, But I actually liked the Korean BBQ, (it’s better than Cappuccino anyway) Then again, I’m not normally a fan of BBQ chips to begin with.

My favorite of these “experimental” chips so far would have to be the Wasabi flavor a few years back, I’m glad that one won.

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