The Next Generation of McDonald’s Has Quinoa (McQuinoa?), Chrome Counters and Table Service

01/21/2016 at 05:41 PM ET


“Do you want quinoa with that?”

McDonald’s has unveiled images of McDonald’s Next, a “next-generation” McDonald’s located in Hong Kong that’s serving a decidedly different kind of fast-food menu. Among the restaurant’s innovations are a redesigned concrete-and-wood scheme (with a glass accent wall, naturally) and wireframe stools. Quinoa, couscous and asparagus are all featured on the redesigned salad bar menu, which is also available via touchscreen. Oh, and the long, community-style tables will feature table service, which the chain has flirted with at certain locations.

Related: Bradley Cooper Adorably Reveals His Favorite Birthday Was at McDonald’s (Video)

Also, they’ve tried making kale a thing at a few locations already, so there will probably be some kale at the McDonald’s Next. There’s kale everywhere these days.

FORTUNE speculates that “the more upscale and health-conscious concept is likely an attempt to appeal to customers who have been drifting away from fast food chains in recent years” in as a response to semi-upscale “fast casual” chains like Shake Shack and Panera.



Related: McDonald’s Is Eliminating Their Dollar Menu in 2016


It should be noted that many features of international McDonald’s restaurants never quite make it to America. We never got to taste the squid ink burger from McDonald’s Japan, for example. And for that we are very grateful.

— Alex Heigl, @alex_heigl

FILED UNDER: Food , Food News , McDonald's

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Showing 6 comments

moonie on

But it will still be called McDonald’s . . . nothing “upscale” about that.

Francine on

It’ll be a nice setting for all the low-class brawls that will inevitably break out there in the future.

Jesica Southworth on

Stewart Knicely on

Lovely just what I was looking for. Thanks to the author for taking his clock time on this one.

Becki Casabona on

Salvador Bretto on

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