Drake Is Launching His Own Whiskey Brand So You Can ‘Celebrate with Class’

02/17/2016 at 02:38 PM ET

Omar Vega/AP Images for Jordan Brand

Champagne Papi just might have to change his nickname.

During the NBA All-Star weekend, Drake took to Instagram to tease his upcoming liquor brand: Virginia Black Whiskey.

RELATED: Drake Lyrics on Cake Is Our New Favorite Thing on the Internet

“After that legendary moment what else is there to do but celebrate with class,” he captioned a photo of the black and gold label. “Virginia Black coming soon…”

Drake joins a long line of hip-hop stars who have introduced their own alcohol brands including Jay Z‘s Armand de Brignac Champagne, Sean “Diddy” Combs‘ Ciroc and the latest, 50 Cent‘s Effen Vodka.

RELATED: Drake Celebrates His New Restaurant Opening with Serena Williams

While little is known about Drake’s upcoming line of whiskey, Vibe.com is speculating that the release will be timed to the “Hotline Bling” rapper’s newest album launch in April.

After that legendary moment what else is there to do but celebrate with class. Virginia Black coming soon…

A photo posted by champagnepapi (@champagnepapi) on

But Virginia Black isn’t the first time Drake has been relatively mysterious about his ventures into the food business. In September, he quietly celebrated the opening of his new restaurant Fring’s in his hometown of Toronto with stars like Serena Williams, Jada Pinkett Smith, and Jaden Smith all in attendance.

—Ana Calderone, @anacalderone

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms


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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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billyjoedavis on

just what we need another “celebrity liquor”

Jimmy Posson on