Drake Is Launching His Own Whiskey Brand So You Can ‘Celebrate with Class’

02/17/2016 at 02:38 PM ET

Omar Vega/AP Images for Jordan Brand

Champagne Papi just might have to change his nickname.

During the NBA All-Star weekend, Drake took to Instagram to tease his upcoming liquor brand: Virginia Black Whiskey.

RELATED: Drake Lyrics on Cake Is Our New Favorite Thing on the Internet

“After that legendary moment what else is there to do but celebrate with class,” he captioned a photo of the black and gold label. “Virginia Black coming soon…”

Drake joins a long line of hip-hop stars who have introduced their own alcohol brands including Jay Z‘s Armand de Brignac Champagne, Sean “Diddy” Combs‘ Ciroc and the latest, 50 Cent‘s Effen Vodka.

RELATED: Drake Celebrates His New Restaurant Opening with Serena Williams

While little is known about Drake’s upcoming line of whiskey, Vibe.com is speculating that the release will be timed to the “Hotline Bling” rapper’s newest album launch in April.

But Virginia Black isn’t the first time Drake has been relatively mysterious about his ventures into the food business. In September, he quietly celebrated the opening of his new restaurant Fring’s in his hometown of Toronto with stars like Serena Williams, Jada Pinkett Smith, and Jaden Smith all in attendance.

—Ana Calderone, @anacalderone

Share this story:

Your reaction:

Add A Comment

PEOPLE.com reserves the right to remove comments at their discretion.

Showing 2 comments

billyjoedavis on

just what we need another “celebrity liquor”

Jimmy Posson on

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters