Is This the End of Rainbow Bagels? N.Y.C.’s The Bagel Store Has Closed Indefinitely

02/17/2016 at 02:32 PM ET

Rainbow Bagel
The Bagel Store/Instagram

Rainbow bagels, we hardly knew thee.

It seems like it was just yesterday when The Bagel Store‘s brightly colored rainbow bagels flooded our Instagram feeds — and now the Brooklyn, New York bakery is causing an uproar again with news of its shop closing indefinitely. (Excuse us while we ugly-cry underneath our desks.)

RELATED: Here’s How Those Instagram-Famous Rainbow Bagels Are Really Made (VIDEO)

Despite landing an insane amount of publicity as well as a boost in their sales — reminiscent of 2013’s Cronut craze — the owners closed down their store this week, leaving a sign at the door for customers, citing a need for renovations while still promising its prompt reopening within a few days.

It wasn’t until The Bagel Store took to their Facebook page to announce their indefinite break, instead referring followers to their second location in the same borough, that things felt real.

RELATED: These Crazy Rainbow Bagels Are Stuffed with Cotton Candy and Funfetti Cream Cheese, Naturally

“We got slammed like you cannot believe,” Francine LaBarbara, The Bagel Store’s marketing coordinator tells Gothamist, adding the bakery has sold 800 of the coveted bagels every day for weeks. “I’m going to say it’s been crazy since Christmas.”

The decision to close down the shop came to a desire to improve the Brooklyn staple.

RELATED: Filled Cupcake Oreos Are Coming — and We Got a Sneak Preview

“We needed to revisit everything that’s happening, to make the shop better …The Graham location has been slammed. We really needed to take a second to regroup, and we can’t wait to open the Bedford location to alleviate things,” says LaBarbara. “Everything had to be redone, to make sure we were okay. It’s really just basic maintenance.”

While there’s no news as to when the Bedford location will officially reopen (PEOPLE reached out for comment), hopeful foodies will just have to make due with a 2D versions on social media — or, you know, trek to their Graham area location.

—Grace Gavilanes

FILED UNDER: Breakfast , Food , Food News , Restaurants

Share this story:

Your reaction:

Add A Comment reserves the right to remove comments at their discretion.

Showing 15 comments

CC on

What ingredients are in those things!?

cornholio on

I wonder what your poop looks like after eating one of these.

Bree on

I can’t blame tourists for making these locations shut down due to overwhelming demand. BUT I WILL

Hossenpfeffer on

Those aren’t ‘rainbow’ bagels; they’re printer bagels — cyan, magenta, yellow.

Bree on

I don’t want to blame tourists for this place having to shut down because of such heavy demand…BUT I WILL. Thanks a lot.

Kathy on

There is no way in h- – – I would eat this poison All those fake dyes and who knows what else is in there.

Guest on

Not even a little appetizing… Unless you’re 6.

Mae on

You couldn’t pay me to eat one of those things…I choose life!

guest on

All I think of is the stuff my kids made with Playdoh. Ugh.

sally on

Just the food coloring alone will kill ya! It’s amazing what people will ingest- or what parents will feed their kids!

RealWayneLaPierre on

I’ve got ar-15 s in my arsenal that look less lethal and more appetizing than them bagels.

w0lfspirit on

People are complaining against basic food dye. Then. Turn around and have kitchens packed full of food that has coloring. And go to restarunts that literally everything has coloring. Grow the heck up, people. Artificial dye isn’t going to kill you.

click over here on

Microsoft announced Forza Motorsport 6: Apex last month at a media event held by the company to discuss their future plans for PC gaming. You should be able to make your own health potions, PP potions, and Pokeballs. This leaves even the most deadly ground formation helpless in the face of heavily armored and well armed tactical aircraft.

Ressie Saglimben on

This is the best search system in the planet

Charissa Touchette on

Excellent article. I certainly appreciate your site. Stick with it!

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters