Whole Foods May Be Adding In-Store Tattoo Parlors at New Millennial-Focused Chain

02/17/2016 at 12:06 PM ET

Whole Foods
Spencer Platt/Getty

Do you associate Whole Foods with tattoos? No? That might soon change in the near future.

In an effort to become more appealing to millenials, the company is adding a slew of different third-party vendors to set up shop throughout Whole Foods 365 — the company’s smaller and more affordable counterpart.

RELATED: Whole Foods CEOs Admit to Overcharging Customers: ‘We Made Some Mistakes’

The program, which is called Friends of 365, will feature a diverse group of services that could range from tattoo parlors to barber shops, Bloomberg reports.

The food retail giant is looking to incorporate a wide selection of sub-retailers that can provide millenial customers with services they are interested in, but can’t otherwise find at traditional Whole Foods locations.

“Whether you’re into fast-casual food service, breakthrough retail (body care products, clothing, shoes, housewares, pet, etc.) or cool street services (barber shop, knife sharpening, bike shop, fitness) — if you’ve got a thriving business ready to go all the way live, we want to hear from you,” reads the company’s site.

RELATED: Whole Foods Will Open New Chain of Cheaper Grocery Stores for Millennials

While there’s no word as to when the collaborative effort will come to fruition Whole Foods 365 will launch its first store in May the selected third-party vendors are planning to be announced no later than Feb. 28.

“[Whole Foods 365] is a fresh new format that I think will allow us to take those standards into markets and communities that perhaps Whole Foods Markets wouldn’t be able to go,” Whole Foods CEO Walter Robb told Bloomberg of the company’s newest ventures. “It’s a way of broadening our appeal.”

—Grace Gavilanes

FILED UNDER: Food , Food News , Uncategorized

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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Showing 13 comments

Jackie on

Oh well, yeah…that’s REALLY wholesome. Not.
I hate tattoos.

Guest on

Now isn’t that a direct contradiction to a health! Bravo Whole Foods!

Lil on

They might as well call it “Hipster Market”. I won’t be shopping there anymore (like I ever did much anyway since it’s $10 for an artichoke).

Robynnn6 on

Your move, South Park. Tear this nonsense apart.

hmm on

I’m a huge WF fan, but I don’t like this idea. I go there to shop for food, not to have to look at a tattoo parlor or barber shop.

JustSayin on

As a Millennial I can tell you this is the dumbest ish I’ve ever seen. At 25 I really don’t care about the fact that Whole Foods can do this. They must be aiming at a younger generation and not the millennials. Everyone I know is focused on jobs, relationships, bills, student loans, buying houses and being adults. If we want a tattoo (most of us are over it at this age) we’ll just go to a tattoo shop.

M on

lol
Will they be using organic/vegan ink?
@Jackie
Then don’t get one idiot. No one making you get one.

kate on

Please no! I am getting sick and tired of hearing how businesses need to cater to the 18-20 something. This generation hasn’t been working enough to even afford shopping at these types of places yet and by the time they can afford it I doubt they would be interested in getting a tattoo. I thought that was cool in my 20’s but not after I had a real career and into my 30’s when I started to be able to afford shopping a places like WF. Whole Foods while you are focusing on the next generation who can’t afford you yet don’t forget about the actual shoppers who already customers.

Nancy on

My four kids are millenials, none have tattoos, and shop where it’s convenient, and cheap. They’re more worried about getting their careers off the ground, relationships, buying a home, etc., than where they can get a tattoo! Frankly, I think most millenials would find this very lame.

Ellen on

I shop at WF because of convenience. It’s the closest store for me. I’m 47, and the only 20-somethings I see in the store, are the ones working there. Not too many 20-somethings need many groceries, and few can afford WF, even the 365 line.

Aly on

This seems pretty dumb. I can see a store adding extra features, but why not add cooking classes (conveniently using products available in the store), or maybe even 10 or 15 minute exercise classes. Or make it like IKEA and add a free daycare/play area for parents with kids.

Mike on

Looking forward for more. Hreat result for know:-). Best regards

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