Blake Shelton Introduces New Brand of Vodka: ‘I’m Excited for Everyone to Finally Taste’

03/01/2016 at 02:51 PM ET

Shelton
Rich Polk/Getty

The only thing more country than being a country artist is introducing a line of Arkansas-made vodka.

On Tuesday, Blake Shelton announced the launch of his new boozy brand, Smithworks.

“I grew up in Ada, Oklahoma and was raised on the values of hard work, humility and an appreciation for the simple things that make up a good life,” he said in a statement. “As part of the Smithworks family, I’ve been involved in the development of the brand, and I’m excited for everyone to finally taste what we’ve been crafting. At its core, Smithworks celebrates that moments in life are better spent with good people and great drinks.”

RELATED: Drop Everything and Watch This Crazy Video of Justin Timberlake Dressed as a Lime

The vodka, which Shelton likes to drink with ginger ale (respect), is made with corn from Kansas, Missouri and Oklahoma and is finished and bottled in Fort Smith, Arkansas.

Shelton isn’t the first musician to try his hand at the alcohol business. The country star will join such burgeoning liquor moguls as Drake (whiskey), 50 Cent (vodka) and Jay Z (Armand de Brignac Champagne).

RELATED: Drake Is Launching His Own Whiskey Line So You Can ‘Celebrate with Class’

This has been a big week for the singer, who hit the red carpet with girlfriend Gwen Stefani for the first time as a couple at the Vanity Fair post-Oscars party. (They seemed awfully “giddy,” according to onlookers, which begs the question: Were they hiding flasks of the new vodka?)

Smithworks will roll out in limited markets across the U.S., including Arkansas, Colorado, Kansas, Missouri and Oklahoma.

—Maria Yagoda, @mariayagoda

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms
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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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moonie on

I love the backstory to this and that it is made in the USA . . . BUT the name and the look aren’t very appealing. Hope it is a winner though!

Anonymous on

Thought he was an alcoholic??

Trudie on

His ex wife has had her own winery for years. The various wine is named after Miranda’s songs. Surprised that this didn’t happen sooner. Guess it is time to start adding to his brand.-Gildan underwear, Pizza Hut and Vodka.

conner43 on

Vodka and ginger ale ? Sounds like a teenage drinker…actually, it sounds awful.

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