Taking Photos of Your Food Might Actually Make It Taste Better — Here’s Why

03/14/2016 at 02:49 PM ET

Instagram Food

If you open up your Instagram feed right now, chances are you’re going to get hungry. And with celebrities like Chrissy Teigen and Gwyneth Paltrow creating entire brand extensions out of their love of food (and taking pictures of it), it doesn’t appear this trend is going anywhere soon.

While some may disparage the practice as a mere brunch bragging contest, photographing your food may actually have legit benefits on your tastebuds.

RELATED: Study Finds that Cheese Is Just as Addictive as Drugs

In a new study from the Journal of Consumer Marketing, research found that snapping a photo before eating “causes a momentary active delay in consumption, which increases the savoring associated with consumption of pleasurable (i.e. indulgent) foods and, in effect, increases attitudes and taste evaluations of the experience when consumption actually takes place.”

Breakfast in bed from my Valentine! I love you more than I know how to say. ❤️

A post shared by chrissy teigen (@chrissyteigen) on

In other words? It’s all about the anticipation. Taking a moment to admire the inherent beauty of a slice of pizza will make you appreciate that pizza even more.

RELATED: Pizza Is Officially the Most Addictive Food, Study Says

And it’s not just crazy doughnuts and over-the-top milkshakes that benefit from the power of social media, either — the study also found that exposure to pictures of healthy foods makes one more likely to enjoy consuming them.

So the next time your friends give you a hard time for delaying their dinner consumption for the sake of the “likes,” just tell them you’re doing them a favor — because, science.

Shay Spence, @chezspence

FILED UNDER: Food , Food News

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms
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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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