Taking Photos of Your Food Might Actually Make It Taste Better — Here’s Why
If you open up your Instagram feed right now, chances are you’re going to get hungry. And with celebrities like Chrissy Teigen and Gwyneth Paltrow creating entire brand extensions out of their love of food (and taking pictures of it), it doesn’t appear this trend is going anywhere soon.
While some may disparage the practice as a mere brunch bragging contest, photographing your food may actually have legit benefits on your tastebuds.
In a new study from the Journal of Consumer Marketing, research found that snapping a photo before eating “causes a momentary active delay in consumption, which increases the savoring associated with consumption of pleasurable (i.e. indulgent) foods and, in effect, increases attitudes and taste evaluations of the experience when consumption actually takes place.”
In other words? It’s all about the anticipation. Taking a moment to admire the inherent beauty of a slice of pizza will make you appreciate that pizza even more.
And it’s not just crazy doughnuts and over-the-top milkshakes that benefit from the power of social media, either — the study also found that exposure to pictures of healthy foods makes one more likely to enjoy consuming them.
So the next time your friends give you a hard time for delaying their dinner consumption for the sake of the “likes,” just tell them you’re doing them a favor — because, science.
—Shay Spence, @chezspence