This Is How Mark Wahlberg Really Felt About Naming His Family’s Burger Chain Wahlburgers

03/14/2016 at 02:46 PM ET

Courtesy A&E

Despite having found success with his family-owned burger business Wahlburgers, Mark Wahlberg reveals that he was initially against the eatery’s playful name.

In an interview with Adweek, the Ted star gets candid about his transition from hip-hop artist to Oscar-nominated actor to restaurant owner —delving into his most delicious venture, which opened its first location in Massachusetts in 2011.

RELATED: Burgers for Everyone! Wahlburgers Will Open 100 to 150 New Restaurants Nationwide

“I was grateful I was I able to help [my brother] Paul see that dream come to reality,” he says, citing his family’s first Boston-area restaurant, Alma Nove, which he co-owns with brother Donnie Wahlberg. “But once he mentioned the idea of Wahlburgers, I said, ‘Are you out of your mind?'”

The reason for the actor-producer’s initial reluctance? Brand control.

RELATED: Make a Lightened Up Wahlburgers’ BBQ Bacon Burger at Home

“I spent 20-some-odd years building my brand and going from the music world to being taken really seriously as an actor and a producer,” he tells Adweek. “I said, ‘There’s no way. Call it Paul’s Place, whatever you want. I’ll fund it for you, but this is not going to happen.'”

But after thinking it over, Wahlberg chose to opt in and truly embrace the chain name with one exception: The family had to agree to go full force when it came to taking the eatery to the next level (i.e. launching their own reality show on A+E for further exposure.)

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“If we could really build a business, a real business, then that’s something that I’m interested in,” he says of his change of heart. “But we’re going to do it in a big way. I want to be around to enjoy it. And so things kind of happened.”

RELATED: Mark Wahlberg Feasts on Italian Meatballs in Boston—Get the Recipe!

The company has plans to launch dozens of new franchises over the next few years, leading to a total of 118 stores internationally, which includes five in Canada and 20 in the Middle East.

—Grace Gavilanes

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms
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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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MrsWahlberg on

Love this sexy thang named Mark. Sooooo sexy. Dam.

JoJo62 on

I’m in Arizona…..come to Phoenix PLEASE!!! Love all the guys, their shows, Marks “Outstanding” contributions to cinema and I can’t wait to have a Wahlburger! I swear, you’ll beat the other places in town. Put one in the East Valley, West Valley and Central Phoenix….the valleys growth is so different and highly populated, that I don’t foresee any problems. One question, I never caught it on the show… you have a drive-thru? Just wondering, drive-thrus are a big deal here, that would be my only concern, but not a game changer!!! I’m a nurse, I’d even come work for you! Real big on the hand-washing requirement! Thanks and love you guys! Jo in Chandler

sandra on

Their burgers and fries are awesome!!! One of my favourite burger joints.

mary on

no drive-thurs at Wahlburgers, JoJo62
eat in or take out only.
It’s a quick service restaurant is like Shake Shack or SmashBurger not fast food like Burger King or McDs.
the burgers and the tots are fantastic!!
Mary in Boston

LuAnn Potter on

I love the TV show

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