Dwyane Wade Is Truly Passionate About Making Wine: It’s ‘Not Because It’s Cool or It’s a Check’

03/23/2016 at 12:00 PM ET

Dwyane Wade
Wine Enthusiast

You might not automatically associate wine with NBA players, but Miami Heat superstar Dwyane Wade is looking to change that.

The NBA champion tells Wine Enthusiast in their new issue that his recently-discovered passion for wine is what inspired him to launch his own label, Wade Cellars.

RELATED: Celebrity Wine Club: See the Bottles the Stars Are Sipping and Swirling

Wade, 34, partnered with wine connoisseur Jayson Pahlmeyer on the venture, and spent plenty of time touring vineyards and learning about the winemaking process before embarking on his own.

“So far, we’ve started slowly with an online presence,” he tells the magazine. “Hopefully we do way more than we’ve done now, but we have to make sure we do it the right way.”

RELATED: Best Workout Ever? This Health Coach Demonstrates How to Drink Wine While Exercising

And if “the right way” happens to include tasting plenty of wines, well, it’s just another day for Wade.

Wine Enthusiast

“All of my friends that are 30 and up, a bottle of wine is what we go to when we sit down and have a conversation. When you’re younger, you’re totally different. Your conversations are different. Now, we sit down and drink wine and talk about investments.”

RELATED: Top NBA Trainer Shares the Diet and Fitness Rules His Athletes Live By

But Wade Cellars — which offers a cabernet called Wade and a red blend called Three by Wade — is more than just another way for the basketball star to expand his brand. Wade is hoping that launching his own label will help inspire other members of the African-American community to embrace wine, too.

“I don’t think a lot of people understand wine. We have hard liquor and vodka pushed in our faces all the time,” he said. “That’s all we see, but wine hasn’t been shoved in our faces, so we’re not educated as such. I want to educate our culture, and hopefully, it takes off more.”

In the meantime, wine connoisseurs everywhere can rest assured that Wade will treat his wine company  with the same amount of enthusiasm and focus that he shows every single time he takes to the court.

RELATED: Unbreakable Kimmy Schmidt Star Tituss Burgess Launches New Pinot Noir for ‘All the Fabulous Kings and Kweens’

“I’ve been blessed and very successful in basketball and some of the things I’ve done off the court. If I’m going to do anything now at this age, it has to be something I’m really passionate about and something I want to spend time doing, not because it’s cool or it’s a check.”

—Julia Emmanuele

Share this story:

Your reaction:

Add A Comment

PEOPLE.com reserves the right to remove comments at their discretion.

Showing 18 comments

taco on

I dont know who is worse- this douche or his entitled wife.

erica2 on

Good luck D-Wade…he is smart for trying to create a career beyond basketball.

Anonymous on

Send me a sample …………………please !

waddin on


Home Page on

To reach the highest level of individual’s choice of video and computer games, a lot of alterations have been done. When it comes to capabilities to appear out for, there needs to be the alternative to switch among aircrafts, adjust weather, wind and environment, and decide on the country you wish to fly in. Not only, the traditional games but the table games have also been fascinating mankind for years on end.
Home Page http://galaeventosprofesionales.com/component/k2/itemlist/user/201443

Continue on

The way I see it, the gaming scene pretty much divides into PC gaming and console gaming. PC games take you away from your real life miseries and give you complete peace of mind. 3) Desert to Sea Bundle (Bioshock, Bioshock 2, Spec – Ops The Line).
Continue http://forum.thwaiteseo.com/activity/p/37303/

visit this website on

Interaction and information are enhanced with the use of accompanying sounds, and lately, also with the use of vibrations. The best part of Star Wars games is that they can easily be molded into different genres. Multiplayer gaming made easy: Just connect your console to Internet through a DSL or Cable Internet connection and get into a multiplayer game.
visit this website http://www.rbpxb.net/comment/html/index.php?page=1&id=40250

Going In this article on

Peptides are used for anti-aging to clean lines and decrease the visible effects of aging.

click through the following page on

Although Windows 8 tablet would be out only next year, Microsoft cannot be discounted. You should be able to make your own health potions, PP potions, and Pokeballs. This leaves even the most deadly ground formation helpless in the face of heavily armored and well armed tactical aircraft.

mouse click the following article on

Microsoft announced Forza Motorsport 6: Apex last month at a media event held by the company to discuss their future plans for PC gaming. Her receipt is $10,250 and transporting cost reaches $17,000 a month. However, it should be noted that unlike the Executioner, the Poseidon’s anti-air capability is extremely weak.

Ivy Duford on

Jeniffer Mccleaf on

dodaj ogloszenie za darmo


Sigrid Macfarlane on

Spa treatment at home kaufberatung


tube2015 on

Gran aporte.

denegratinta on

Ramonita Burtchell on

That is a very good tip especially to those fresh to the blogosphere. Brief but very accurate info… Many thanks for sharing this one. A must read article!


Gale Minassian on

https://nirvana.virtus.ufcg.edu.br/wiki/isensor/index.php/Usurio_Discusso:Guochyt6w7 on

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters