Dwyane Wade Is Truly Passionate About Making Wine: It’s ‘Not Because It’s Cool or It’s a Check’

03/23/2016 at 12:00 PM ET

Dwyane Wade
Wine Enthusiast

You might not automatically associate wine with NBA players, but Miami Heat superstar Dwyane Wade is looking to change that.

The NBA champion tells Wine Enthusiast in their new issue that his recently-discovered passion for wine is what inspired him to launch his own label, Wade Cellars.

RELATED: Celebrity Wine Club: See the Bottles the Stars Are Sipping and Swirling

Wade, 34, partnered with wine connoisseur Jayson Pahlmeyer on the venture, and spent plenty of time touring vineyards and learning about the winemaking process before embarking on his own.

“So far, we’ve started slowly with an online presence,” he tells the magazine. “Hopefully we do way more than we’ve done now, but we have to make sure we do it the right way.”

RELATED: Best Workout Ever? This Health Coach Demonstrates How to Drink Wine While Exercising

And if “the right way” happens to include tasting plenty of wines, well, it’s just another day for Wade.

Wine Enthusiast

“All of my friends that are 30 and up, a bottle of wine is what we go to when we sit down and have a conversation. When you’re younger, you’re totally different. Your conversations are different. Now, we sit down and drink wine and talk about investments.”

RELATED: Top NBA Trainer Shares the Diet and Fitness Rules His Athletes Live By

But Wade Cellars — which offers a cabernet called Wade and a red blend called Three by Wade — is more than just another way for the basketball star to expand his brand. Wade is hoping that launching his own label will help inspire other members of the African-American community to embrace wine, too.

“I don’t think a lot of people understand wine. We have hard liquor and vodka pushed in our faces all the time,” he said. “That’s all we see, but wine hasn’t been shoved in our faces, so we’re not educated as such. I want to educate our culture, and hopefully, it takes off more.”

In the meantime, wine connoisseurs everywhere can rest assured that Wade will treat his wine company  with the same amount of enthusiasm and focus that he shows every single time he takes to the court.

RELATED: Unbreakable Kimmy Schmidt Star Tituss Burgess Launches New Pinot Noir for ‘All the Fabulous Kings and Kweens’

“I’ve been blessed and very successful in basketball and some of the things I’ve done off the court. If I’m going to do anything now at this age, it has to be something I’m really passionate about and something I want to spend time doing, not because it’s cool or it’s a check.”

—Julia Emmanuele

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms


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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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taco on

I dont know who is worse- this douche or his entitled wife.

erica2 on

Good luck D-Wade…he is smart for trying to create a career beyond basketball.

Anonymous on

Send me a sample …………………please !

waddin on


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