EXCLUSIVE: Cheers! Christie Brinkley Is Launching a New Line of Prosecco

04/15/2016 at 10:00 AM ET

Christie Brinkley
Randy Brooke/FilmMagic

Pop, clink, sip!

Christie Brinkley is getting into the bubbly business.

The model is launching Bellissima, an organic Prosecco brand, PEOPLE can exclusively announce.

“I believe that celebrating what we are grateful for with family, friends and Prosecco contributes to a healthy, happy and sweetly beautiful life,” she tells PEOPLE of the sparkling new venture.

RELATED: Brad Pitt, Fergie, Kate Hudson & More: See Which Stars Are in the Wine Business

Brinkley will introduce officially Bellissima at the biggest wine and spirits assembly in the U.S. — the WSWA Annual Convention & Exposition — in Las Vegas, on April 19 – 20.

Bellissima’s debut line will include three bottles: Bellisima Zero Sugar, a sugar-free organic Brut; Bellissima Sparkling Rosé, a sparkling pink wine with hints of strawberry and grapefruit; and Bellissima Brut, a dry Prosecco.

RELATED: Dwyane Wade Is Truly Passionate About Making Wine: It’s ‘Not Because It’s Cool or It’s a Check’

Christie Brinkley Bellissima Prosecco
Fly Communications

All grapes used in the wine were grown in Treviso, the Italian region where Prosecco originated.

RELATED: Unbreakable Kimmy Schmidt Star Tituss Burgess Launches New Pinot Noir for ‘All the Fabulous Kings and Kweens’

In addition to her role as owner and partner of Bellissima, she also had a hand in designing the bottles, which were inspired by Botticelli’s Venus.

Christie Brinkley Bellissima Prosecco
Fly Communications

Christie Brinkley Bellissima Prosecco
Fly Communications

The fashion icon is just the latest celebrity to get in the grape biz: A-listers from Brad Pitt and Angelina Jolie-Pitt to John Legend and Kate Hudson have each launched wine lines.

—Jeff Nelson

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Erin on

Yeah, let’s get more people drunk, shall we? How is this a great idea, People? The only question here is how much you got paid to publish an article about yet another crap product from this fake woman.

Anonymous on

She slams a woman she falsely accuses of being drink of peeing on “her rocks” which happen to be public beach and then plugs her wine. If Brinkley is showing her true colors, I no longer have any sympathy for her constant complaining about being wronged by various people. She is obviously the spoiled, rich aggressor who is treating a neighbor like dirt.

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