Move Over, Lemonade! Beyoncé Is Investing in Watermelon Water

05/03/2016 at 02:32 PM ET

Dimitrios Kambouris/Getty

Beyoncé is putting her money where her lyrics are.

While she may have cause lemon-emoji overload with the release of her visual album Lemonade last month, the singer announced on Tuesday that she is investing in a different fruit beverage: cold pressed watermelon juice. (The lyrics we speak of are from her hit song “Drunk in Love” where she sings, “I’ve been drinkin’, watermelon…”)

Beyoncé has been a longtime fan of the three-year-old brand WTRMLN WTR—which uses of the entire melon, from core to rind, to create the healthy drink option.

RELATED: This Is Beyoncé’s Actual Lemonade Recipe

“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” she said in a press release. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”

RELATED: Lemonade and Hot Sauce! Throw a Beyoncé-Themed Party with This Flawless Menu

And the connection between Beyoncé and the bottle beverage—which retails for $24.99 for a six-pack at stores like Whole Foods, Costco and—goes even deeper. A rep for the brand told PEOPLE the company’s founder Jody Levy signed a deal to stock with Whole Foods the same day “Drunk in Love” was released.

—Ana Calderone, @anacalderone

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms
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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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Showing 8 comments

Casper on

Queen Bae has a really cool collection of outfits in her Closet:

Michelle on

You can buy a whole watermelon at for $5

harry on

who give two—–! Isn’t that stereotyping ! Oh yeah, she half white. Wow

Court on

Cannot stand this b*tch

Haha on

Watermelon water you say? Too easy.

jeanlund on

Great!! MORE plastic in the world!!! Buy a damn watermelon and put it in the blender!!

Pat on

Why does Beyoncé try to look white and then act like she’s trying to be all black? Crazy dumbass.

Elmer Marani on

I believe this site has some truly fantastic details for every person : D.

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