This Instagram Account Replaces Junk Food Brand Names With Calorie Counts

06/14/2016 at 02:11 PM ET

Calorie Count Instagram
Courtesy Calorie Brands

Would you eat your favorite junk foods if you really knew their calorie counts?

That’s the question you’ll be asking yourself after seeing the Instagram account called Calorie Brands. The handle features photos of well-known brands of candy, cookies, chips, cereal and more, but in place of their names and logos, the number of calories in each product is emblazoned across the front.

RELATED: The World’s First 3D Candy Printer Lets You Print Your Own Gummies

Why? According to the Instagram’s description, it’s because, “this is how brands should look like to help you achieve your summer body goals.”

And if the altered photos weren’t enough to keep you on the diet track, the captions might persuade you. “Delivered directly to your butt,” says the caption next to a 1,680 calorie Dominos-logo pizza box. In another, an Oreo bag (with 1,905 calories), is captioned with “Twist, lick, dunk, unfit.”

But, the highest calorie count on the Instagram feed – 4,520 – is reserved for the cult-favorite chocolate hazelnut spread. “What a skinny world without Nutella,” says the caption.

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Now, to be fair, some of the calorie counts (like Nutella) are based on the entire package while some, like a 230 bag of Skittles reflect individual portions.

But the question remains, does this make you want to give up your sugary, salty indulgences?

–Michelle Ward Trainor

FILED UNDER: cookies , Dessert , Pizza

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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms
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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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Good Idea on

Great, helps you think twice before eating or drinking these food.

Harry on

Great way to promote the other side of these junk food brands. In future we will see lots of new illness if we don’t stop today. Stop eating it, here is one more reason to do so.

Isis Mckibbin on

Bambi Riera on

Kip Tuggle on

There is noticeably a bundle to know about this. I assume you made certain good points in options also.

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