Inset: Splash News Online
WHAT IS IT: A safe-to-consume, powdered clay mixed with water
WHO TRIED IT: Catherine Kast, PEOPLE writer/reporter
WHY SHE DID IT: Shailene Woodley drinks it, so it must make you look and feel amazing, right?
Jaap Buitendijk/Summit Entertainment
Opening in theaters Friday is Divergent, the dystopian action thriller based on the hit YA novel by Veronica Roth. (If you somehow haven’t heard of the trilogy, you probably will soon: It’s being billed as the next Hunger Games.)